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Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

Facebook has cemented itself as the top media source for mobile app marketers, according to AppsFlyer’s latest report.

The seventh iteration of the mobile market research firm’s Performance Index has been released. The report studied 250 media networks and 8,200 apps with a minimum of 2,000 non-organic installs during the first half of 2018.

It showed that three out of four mobile apps with a dedicated marketing budget are running campaigns on the social media network, securing itself as the place-to-be for user acquisition/

Google that for me

In the last six months however, Google’s non-organic app install share has Increased by 23 per cent worldwide. Google gained the most traction in the emerging markets of Latin America, India and Southeast Asia.

Apple Search Ads has confirmed its place as a key marketing channel at third for the number of apps running ads on the platform, less than two years after it was launched. 

The top five advertising platforms for gaming were Facebook, Google Ads, Applovin, Apple Search Ads and Unity Ads. The only notable change on the previous report is Apple Search Ads overtaking Unity Ads.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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