Smartphone manufacturer HMD Global is set to bring the Nokia brand back to the mobile market in the first half of 2017.

The company acquired the rights to the Nokia name back in May 2016 and now officially holds the rights for the next ten years.

HMD hopes to use its foothold around the world to make the new Nokia phones a global brand. It will also use the Android OS as opposed to Windows Phone OS as used when licensed by Microsoft.

The time for renewal

"We believe that the time is right for renewal in the mobile industry," said Florian Seiche, President of HMD Global. "The market is fatigued and flooded with undifferentiated products."

"Consumers are looking for technology with clear purpose that is useful, exciting and with a brand they can trust, so our approach will focus on true, core user experiences and a dedication to quality."