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No Yetis Allowed picks up licence for Peter Rabbit mobile game

Pocket Shrek developer partners with brand owner Penguin Ventures

Date Type Companies involved Size
June 22nd, 2018 license No Yetis Allowed Ltd Not disclosed
No Yetis Allowed picks up licence for Peter Rabbit mobile game

Mobile developer No Yetis Allowed has nabbed the licence for a Peter Rabbit game for iOS and Android to tie in with the 2018 film.

Based on the James Corden film, Peter Rabbit: Let’s Go appears to play similarly to No Yetis Allowed’s last game.

The title has been developed alongside Peter Rabbit brand owner Penguin Ventures - an offshoot of Penguin Random House. The deal partnership was brokered by Silvergate Media.

RABBIT HOLE

No Yetis Allowed studio was founded in 2013, and specialises in creating licensed children’s titles.

Its first game was Pocket Shrek was a mini-game and virtual pet game based on Dreamworks’ notorious ogre and racked up more than 6.5 million downloads.

The studio is also pushing an educational angle with spelling, mathematics and musical mini-games


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Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.