Ad network ironSource is now available on Google’s AdMob mediation platform

Ad network ironSource is now available on Google’s AdMob mediation platform

Mobile monetisation and marketing company ironSource has linked its ad network to Google’s AdMob mediation platform.

ironSource’s SDK is integrated on over half a billion apps, including Snake vs. Blocks, Adventure Capitalist, Homescapes, Piano Tiles 2 and Rolling Sky. The platform serves over a billion impressions per day.

The partnership with AdMob will see developers and publishers using the platform granted access to ironSource’s existing global marketplace of performance and brand advertisers.

Iron sights

“We’re excited to expand our partnership with AdMob and bring our advertiser marketplace to developers in the AdMob ecosystem,” said ironSource developer solutions COO Tal Shoham.

“Even as the industry continues to evolve towards more complex technological pipes for running in-app ads, the strength and scale of available advertiser demand remain critical. SDK network-focused demand such as ours can bring significant increases in revenue for developers using AdMob, and we look forward to bringing them that added value.

"We strongly believe in the power diversified demand sources have in unlocking higher revenues for developers today. In our fast-moving industry, networks are constantly updating their ad and demand offerings.

“The best way for a developer to ensure they are maximizing revenue is to work with as many networks as possible.”

Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and, she's written across the games media landscape and was named in the 2018 100 Rising Star list.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.