Peggy Anne Salz | The key people in the mobile games industry | Pocket Gamer.biz | PGbiz

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Last Updated: Mar 21st, 2017

Articles featuring Peggy Anne Salz

Articles featuring Peggy Anne Salz

ALL IN Mar 13th, 2019

2019 is the year of performance programmatic buying - are you ready?

MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips

Cash is king, and here is how you can access it fast to grow your game

SHOW ME THE MONEY Sep 29th, 2017

Cash is king, and here is how you can access it fast to grow your game

How companies like Pollen VC are offering a way for small developers to raise cash quickly

Funding

UA checklist: How to tell if your ad partner can deliver

AD PARTNER CHECKLIST Jun 6th, 2017

UA checklist: How to tell if your ad partner can deliver

InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job

It's time for a rethink on how mobile games developers deal with licensed IP

ART OF THE DEAL Apr 20th, 2017

It's time for a rethink on how mobile games developers deal with licensed IP

Games companies are looking at new ways to structure licensing deals

Does your user acquisition tool make the grade? Use this expert checklist to find out

UP TO SCRATCH Mar 30th, 2017

Does your user acquisition tool make the grade? Use this expert checklist to find out

A comprehensive list to help you make the best choices for your game and company

Achieving the best UA results by attracting the right player types to your game

ROLE PLAYERS Mar 21st, 2017

Achieving the best UA results by attracting the right player types to your game

How the four player types can be relevant for mobile user acquisition

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