Peggy Anne Salz | The key people in the mobile games industry | Pocket Gamer.biz

Profile

Last Updated: Jan 11th, 2021

About

Peggy is content marketing strategist and chief analyst at Mobile Groove - https://mobilegroove.com/

Articles featuring Peggy Anne Salz

FUTURE-GAZING Jan 12th, 2023

Look towards the frontiers of gaming with other technologies and media at Pocket Gamer Connects London

It’s time to gaze into the future of the games industry as new technologies emerge

2023 PREDICTIONS Jan 6th, 2023

The Top 10 mobile games industry trends for 2023 and beyond

A data-driven look at 2023 with MobileGroove's Peggy Anne Salz. From subscription models, multiplatform and the metaverse, to the hottest overseas markets

INTERNATIONAL WOMEN'S DAY Mar 10th, 2022

Updated: Mobile Mavens: bringing more women into the mobile games industry

Platform female trialblazers, stop punishing parenthood, and combat imposter syndrome

UA ALL THE WAY Jan 27th, 2022

Careers in games: how to get started in user acquisition (UA)

What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines

ARE YOU EXPERIENCED? Jan 21st, 2022

Careers in games: getting started as a UX designer

What does it take to become a successful user experience designer in the games industry? Peggy Ann Salz speaks to Jasmin Dahncke and Caitlin Goodale about the role, skills, and routes in

COMMUNITY CAREERS Nov 17th, 2021

Careers in games: getting started as a community manager

What are the key skills you need to make it as a successful community manager

2020 IN REVIEW Dec 31st, 2020

Mobile Groove's Peggy Anne Salz on 'the year that forced many to rewrite the marketing playbook'

As part of our 2020 in review series

CRAZYLABS Dec 16th, 2020

How CrazyLabs unleashes innovation and unlocks revenues with marketing automation

Peggy Anne Salz discusses the benefits of automated key processes to drive results

AD PRACTICES Dec 9th, 2020

90% of your players prefer ads over paying - now what?

Four industry execs discuss the best ways to implement rewarded ads

USER ACQUISITION May 7th, 2019

Your checklist for commercial success starts with knowing your game profile

MobileGroove's Peggy Anne Salz speaks with Nexon M senior UA manager Robert Garfinkle to provide insights on user acquisition

ALL IN Mar 13th, 2019

2019 is the year of performance programmatic buying - are you ready?

MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips

SHOW ME THE MONEY Sep 29th, 2017

Cash is king, and here is how you can access it fast to grow your game

How companies like Pollen VC are offering a way for small developers to raise cash quickly

Funding

AD PARTNER CHECKLIST Jun 6th, 2017

UA checklist: How to tell if your ad partner can deliver

InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job

ART OF THE DEAL Apr 20th, 2017

It's time for a rethink on how mobile games developers deal with licensed IP

Games companies are looking at new ways to structure licensing deals

UP TO SCRATCH Mar 30th, 2017

Does your user acquisition tool make the grade? Use this expert checklist to find out

A comprehensive list to help you make the best choices for your game and company

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Global Game Jam 2023		Jan 30th
GatherVerse AI Summit		Feb 1st
Hyper Games Conference Global Edition 2023		Feb 2nd
Taipei Game Show 2023	Asia	Feb 2nd
Yorkshire Games Festival 2023		Feb 4th
Baltic Dev Days 2023	Europe	Feb 4th
Steam Next Fest 2023		Feb 6th
LEAP Tech Conference 2023	Middle East	Feb 6th