Angry Birds studio Rovio has announced consolidated full year revenue of 152.2 million ($201 million) in 2012, up more than 100 percent on the previous year's tally of 75.6 million ($100 million).
As a result, the privately held company also unveiled net profits of 55.5 million ($73 million), an increase of more than 56 percent against last year's total, 35.4 million ($47 million).
Interestingly, Rovio's largest growth area is its Consumer Products division, which generated three times more revenue in 2012 than in 2011.
In all, while games remain the driving force behind its business, the sale of consumer products now accounts for 45 percent of all of Rovio's revenue.
Use it or lose it
Such revenues naturally resulted in Rovio passing milestones aplenty throughout 2012.
Its suite of games surpassed one billion downloads in May, according to the firm's in-house statistics, and by the year's end, Rovio had 263 million monthly active users across all platforms.
"Rovio has grown from a phenomenon to a very successful global business. In 2010 we set out to build an entertainment company and after last year's performance we are on a strong path to achieve our goal," explained Rovio CEO Mikael Hed.
2012 also saw the Finnish studio increase its headcount from 224 to 518, establish new offices and create a New Business Ventures unit.
Forward-looking statements
Looking to the future, Rovio refers to its animation series, its move into mobile publishing and the inevitable arrival or more Angry Birds releases.
"We have had a stellar start for this year. In addition to our successful games portfolio we recently launched our first Angry Birds Toons series through third-party partners and our own in-game distribution channel," Hed explained.
"We will continue to strengthen our position in the entertainment business through continuing to innovate on our existing brands, exploring creating new IP as well as exploring opportunities with external parties."
[source: Rovio]
News
Related Articles
Feature
Apr 22nd, 2024
Hot Five: Earth Day, birthdays, game closures, layoffs and more. Here's what's hot right now…
News
Apr 16th, 2024
Rovio cancels Moomin: Puzzle & Design mobile game after two years in soft launch
Top Stories
News
1 hour, 46 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
News
1 hour, 46 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
2 hours, 58 minutes ago
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Feature
8 hours, 46 minutes ago
New release roundup: The best new mobile games from cartoony cats to sports stars
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024