Incentivisation specialist Tapjoy has unveiled Kabam as its latest partner, with the firm looking to strengthen its value exchange network's presence on Apple's platform.

Players of Kabam's Kingdoms of Camelot on iOS will be able to earn the game's GEMS currency for free by engaing with Tapjoy's advertisers, with the game having already topped the App Store's top grossing chart for several weeks.

Wham, bam, thank you Kabam

"Kabam is a leader in mobile gaming and we’'e thrilled to announce this exciting addition to the Tapjoy network," said Tapjoy president and CEO Mihir Shah.

"The partnership not only adds millions of users to our network but extends the reach for our advertisers to a very large, and highly engaged, iOS audience."

Tapjoy claims its DAUs on iOS have more than doubled since the beginning of 2012, with the company stating publishers have experienced increased growth and revenue as a result of partnering with the firm.

"We're seeing strong continued growth on iOS," added Tapjoy VP and GM of partner relations Christine Lee.

"Tapjoy drives nearly one million conversions per day across our network and notwithstanding the healthy growth of our Android business, the majority of conversions are still being driven by iOS users."