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Articles by Aaron Astle
All articles written by Aaron Astle
News
Jul 3rd, 2023
NetEase’s Vikingard begins final crossover arc with MGM’s Vikings
"The Final War" adds Ivar the Boneless and Torvi from the TV show as new characters
News
Jun 30th, 2023
South Korea could enforce an approval system for Chinese games
The Game Industry Promotion Law may soon be amended based on overseas practices
News
Jun 29th, 2023
Pikmin Bloom introduces crossover content promoting first mainline game in ten years
Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom
News
Jun 29th, 2023
Barbie hits Stumble Guys in mass-multimedia promo campaign
It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
News
Jun 29th, 2023
Mythical Games raises a further $37million, hitting a valuation of over $1billion
Investors include Animoca Brands, MoonPay and veterans from Activision Blizzard
News
Jun 27th, 2023
YouTube gets into games with new Playables product
Employees are starting to test the platform's first steps into games as it moves beyond video
News
Jun 27th, 2023
In-game Ads solution Anzu raises $48M in Series B funding
Funding round led by Emmis Corporation and supported by many new high-profile investors
Interview
Jun 26th, 2023
Stefano Corazza: Roblox’s generative AI has seen a "promising start" but is only just beginning
Roblox Studios head Stefano Corazza reveals progress in Roblox AI usage
Job News
Jun 26th, 2023
Kwalee hires Adrian Garton as VP of HR in mission to find the industry’s "best talent"
News
Jun 26th, 2023
June's China game approvals make it 2023's biggest month yet
In an incredibly consistent year, approvals have eked ahead to 89
News
Jun 21st, 2023
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
NetEase’s Vikingard begins final crossover arc with MGM’s Vikings
"The Final War" adds Ivar the Boneless and Torvi from the TV show as new characters
South Korea could enforce an approval system for Chinese games
The Game Industry Promotion Law may soon be amended based on overseas practices
Pikmin Bloom introduces crossover content promoting first mainline game in ten years
Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom
Barbie hits Stumble Guys in mass-multimedia promo campaign
It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
Mythical Games raises a further $37million, hitting a valuation of over $1billion
Investors include Animoca Brands, MoonPay and veterans from Activision Blizzard
YouTube gets into games with new Playables product
Employees are starting to test the platform's first steps into games as it moves beyond video
In-game Ads solution Anzu raises $48M in Series B funding
Funding round led by Emmis Corporation and supported by many new high-profile investors
Stefano Corazza: Roblox’s generative AI has seen a "promising start" but is only just beginning
Roblox Studios head Stefano Corazza reveals progress in Roblox AI usage
Kwalee hires Adrian Garton as VP of HR in mission to find the industry’s "best talent"
June's China game approvals make it 2023's biggest month yet
In an incredibly consistent year, approvals have eked ahead to 89
Anzu and Lumen’s two-year study finds that in-game ads come out on top
In-game ads have higher viewability and lead to higher purchase intent, study finds
Top Stories
New release roundup: The best new mobile games from a battle royale to a console classic remake
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
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