Player Habits

Article Types

Three core ways to validate your game ideas

Comment & Opinion May 17th, 2022

Three core ways to validate your game ideas

Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey

Toxicity in mobile gaming: quantifying the scale of the problem

Comment & Opinion Jan 28th, 2022

Toxicity in mobile gaming: quantifying the scale of the problem

Utopia Analytics' Janne Huuskonen details the scale of player toxicity in gaming, and the need for effective, AI-based moderation techniques

Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it

Comment & Opinion Jul 13th, 2020

Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it

Adverty CEO, Niklas Bakos, outlines how to lead in this space, and why in-game advertising ought to surge post-pandemic

Comment & Opinion Jun 24th, 2020

Learn all about player motivations and archetypes with GameRefinery's Mobile GameDev Playbook podcast

Jon Jordan and Joel Julkunen chat with Oscar Clark and Kieran O'Leary about archetypes and motivations

Understanding gamer motivations

Comment & Opinion Jun 19th, 2020

Understanding gamer motivations

AppLovin senior director of marketing operations Alice Guillaume

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