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Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey
Utopia Analytics' Janne Huuskonen details the scale of player toxicity in gaming, and the need for effective, AI-based moderation techniques
Adverty CEO, Niklas Bakos, outlines how to lead in this space, and why in-game advertising ought to surge post-pandemic
Jon Jordan and Joel Julkunen chat with Oscar Clark and Kieran O'Leary about archetypes and motivations
AppLovin senior director of marketing operations Alice Guillaume