Nielsen isn't the first organisation to suggest Android's massive growth in the US has begun to tail off, but it's assessment that 2011 has been "flat" for Google's OS is surprising - especially in light of Andy Rubin's claim that 500,000 devices are being activated daily.
Nielsen's figures for 2011 so far report that, while Android remains the largest player in the smartphone market with a 38 percent share, it's iPhone that's been gaining the most growth in recent months.
Coming from behind
Nielsen reports 38 percent of mobile consumers in the US now own a smartphone, with 55 percent who purchased a phone in the last three months getting a smartphone.
Still, Android's share puts it comfortably ahead of iPhone on 27 pecent, BlackBerry on 21 percent, and the legacy Windows Mobile on 9 percent, but Google's growth has been curtailed through the first half of 2011.
Despite the slowdown, Nielsen notes Android remains the most popular OS for new purchases.
[source: Nielsen]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
as
News
Jun 29th, 2016
Nielsen's TalkingData-powered Games IP Evaluator will "quantify game potential" for China
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024