One in our iPad owners have never purchased an Apple product before according to a new NPD report, with the device serving as an "introductory Apple device" for many customers.
The report, which surveyed more than 3,000 consumers across the US, suggests iPad is performing a function previously fulfilled by the iPod: serving as a 'gateway' product to the Apple brand.
The gateway device
"iPad sales are growing much faster than any other Apple product has this soon after launch," explained Ben Arnold, NPD's director of industry analysis.
"In fact, one in five Apple owner households has one - nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Apple's app ecosystem."
While 70 percent of 'long standing Apple owners' say iPod was their first Apple purchase, that figure falls to 57 percent in the case of consumers who have joined the Apple train within the last two years.
NPD claims the fact MP3 playback is now incorporated into other portable devices means newcomers are increasingly being drawn towards non iPod devices, like iPhone and iPad.
Together, bith account for one third of all first-time Apple purchases since 2010.
[source: PRWeb]
Top Stories
Feature
Apr 25th, 2024
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024