After all, Apple spent much of 2011 trying to block the company's incentivised install model.
Hence, it's no surprise that Tapjoy has been encouraging developers to get their games released on Android so they can hook up with its monetisation platform.
Pick your pieces
More than this, however, it's also keen to demonstrate that Google Play is now a mature, commercial OS. That's the conclusion to draw from its latest newsletter.
This breaks out the popularity of the various different versions of Android OS, comparing them with the average revenue per user during September 2012.
One issue with this is that Tapjoy hasn't done the research itself, instead taking the ARPU figures from AppAnnie and the distribution figures from Gartner. That means there's could be some compatibility issues between the two.
//NB: Tapjoy has since pointed out that despite the way it's labelled its graphs, the ARPU figures are generated from its data, while the Android distribution breakdown is from Google.
Nevertheless, Tapjoy concludes that each new release of Android is becoming more lucrative (Honeycomb was weird as it was tablet-focused.
Android versions v2.2 and v2.3 (aka Froyo and Gingerbread) give the widest reach and don't have significantly lower ARPU than the current OS v4.1 (Jelly Bean).
You can get the full Tapjoy Insight newsletter from the company's website.
