Interview

PG Connects speaker spotlight: Xavier Louis, Brainbow

PG Connects speaker spotlight: Xavier Louis, Brainbow

It's just weeks to go before Pocket Gamer Connects 2014.

Our first conference will be held in London on 20-21 January - you can find out more details here.

So to whet your appetite, we're finding out more about some of our speakers.

Previously a director of product at Playfish/EA and a product manager for video games at Amazon, Xavier Louis has extensive experience in the making and managing of market-leading social games.

He co-founded London-based studio Brainbow to help people become smarter through games and change the way we interact with knowledge on smartphones and tablets.

Pocket Gamer: What do you think has been the most significant event for mobile games during 2013?

Xavier Louis: I think the biggest headlines of 2013 have been the insane successes of Supercell (Clash of Clans) and King (Candy Crush Saga).

After a difficult 2012 and the fall of Zynga, it's very re-energizing for the whole industry to see that solid foundation and hyper-growth are still possible, and rewarded.

What will be the biggest challenges and opportunities in 2014?

I think the biggest challenge ahead of us is the market getting 'mature' (ie. number of developers, increasing competition and user acquisition costs) and the economics of success are going to be more and more difficult.

I would expect a fair volume of consolidation that reminds me the days of the first generation of mobiles games on feature phones.

How will indie developers fare? Any advice?

It will be a tough and exciting year. There are still tremendous opportunities with 'blue water' categories.

Clash of Clans and Candy Crush Saga are only two categories and there is plenty of room to innovate and create new category-defining games and apps that will re-imagine our experiences on mobile.

How big do you think the East-meets-West opportunity is, and which markets are you most excited about in 2014?

I agree the opportunities have become global with the recent successes (again) of Clash of Clans, Candy Crush Saga and also Puzzle & Dragons in both the west' and east.

The opportunity to reach the other half of the world has never been so tangible.

What are you expecting to learn from attending Pocket Gamer Connects?

I expect to listen to and share with everyone about success and failure, and how we can do better as an industry to build better and bolder products.

What were your favourite mobile games of 2013?

Of course, our game Dr. Newton - The Great Brain Adventure but also Telltale's The Walking Dead.

Finally, what's your New Year's resolution and what resolution would you enforce on the industry?

Continue to make better and bolder products to delight our users. Never stop innovating!


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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