Logos are important, as any brand manager pitching his logo redesign services will tell you.
And, as your mother and Hallmark cards tell you, birthdays are important too.
Number 2 mobile publisher Gameloft has combined these two, using its 10th birthday celebrations to quietly unveil a new, grown up logo.
So instead of the colourful, lowercase 'gameloft', there's now a big shiny G on a black background.
We assume the Doctor Who bedspread and Action Man wallpaper in Gameloft's bedroom have been replaced with a mirrored ceiling and silk sheets.
When you were very young
And going back in time to 2000, it's also worth refreshing ourselves about those first tottering steps the company took in the gaming market.
"During the current year, GameLoft has positioned itself as a specialist in online games, set up operations in 12 countries and built a global network for distributing games via the Internet," says its first financial report.
Sales were 730,000 with a net loss of 2.4 million for the six months ending 31 August 2000.
The mobile games part of the business came about with Gameloft's (itself founded by some of the Guillemots) merger with the Michel Guillemot-founded mobile outfit Ludigames in 2001.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
12 hours, 48 minutes ago
Nintendo releases first official statement on "the successor to Nintendo Switch"
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Pocket Gamer Connects Helsinki 2024 | Nordic | Oct 1st |