Nokia World 2011: Ovi Store generating 10 million app downloads a day

Nokia World 2011: Ovi Store generating 10 million app downloads a day
Nokia's Ovi Store may not be long for this world, but the platform's download numbers continue to rise.

As part of Nokia's Lumia 800 unveiling – the headline event from Nokia World 2011 in London – the Finnish firm revealed the marketplace's daily downloads have recently passed the 10 million mark.

That's up from the 9 million figure Nokia published back in August, which itself represented a rise of 1 million from the previous month.

Aided by Asha

Interestingly, however, said downloads aren't all made from the firm's high-end Symbian handsets. During the conference, CEO Stephen Elop revealed 30 percent of all such devices are made from Series 40 devices.

That's a figure that may well rise with the unveiling of four new Series 40 devices – branded Asha – set to make a mark in emerging markets.

Other stats revealed at the event included the claim Nokia is now 'leading the NFC field', with a total of 7 NFC-equipped devices on the market.

In all, Nokia ships 365 million phones a year, Elop claimed, while the N9 – the MeeGo equipped close cousin of the soon-to-be-launched Lumia 800 – has made milestones all of its own, despite its roll out being limited to select markets.

In Russia, the firm revealed, pre-orders for the device broke Nokia records, with launch day seeing the handset sell out in the firm's flagship store.

More Nokia World stats can be sampled over on the Pocket Gamer event liveblog, penned by editor Jon Jordan.

You can gain some idea of the numbers involved in the following video.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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