While the overwhelming success of Angry Birds is clear for all to see the franchise having just passed the 500 million downloads mark one stick with which commentators beat Rovio is the lack of a follow up.
Instead, Rovio has focused its attention on making its nest as big as possible and dropping many eggs into it.
To that extent, launching its own carrier billing model could prove to be a major cash cow in its own right.
Indeed, in an interview with Arctic Start Up, CMO Peter Vesterbacka suggested the aforementioned Bad Piggy Bank could be set to make a big splash in the US thanks to a deal with a 'large US-based operator'.
Piggy power
No company has been named by Rovio though AT&T is mooted but this move would represent a major step forward for the billing service, which recently made its first mark stateside thanks to a deal with T-Mobile on Android.
Thanks to a partnership with Estonian payments company Fortumo, the Rovio-branded solution allows customers to pay for mobile games without having to enter credit card details, instead adding the cost to their monthly mobile bill.
Much has been made of late of an attempt to sell this model to third parties Rovio even raising the possibility of doing away with the traditional 70-30 revenue split propagated by most app stores but concrete details have been few and far between.
[source: Arctic Start Up]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Feature
Apr 22nd, 2024
Hot Five: Earth Day, birthdays, game closures, layoffs and more. Here's what's hot right now…
News
Apr 16th, 2024
Rovio cancels Moomin: Puzzle & Design mobile game after two years in soft launch
Top Stories
News
2 hours, 26 minutes ago
Supercell CEO Ilkka Paananen joins LEGO’s board of directors days after Squad Busters’ soft launch
News
3 hours, 44 minutes ago
A Thinking Ape lays off staff across game design, software engineering, art teams and more
Feature
2 hours, 53 minutes ago
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
7 hours, 3 minutes ago
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024