Heralding what it claims is a landmark move for the company, PopCap has signed a series of licensing deals that will see merchandise for its top franchises hitting shop shelves in North America and Europe in the coming months.
The firm's first licensing agreements have been signed with Trends International, Bioworld Merchandising, Funko!, MjC International, Jazwares and Walls360, with initial products based on Plants vs. Zombies launching as early as "this spring".
Quality and quantity
"We're taking a measured, deliberate approach to licensing our IPs, focusing on quality brand extensions that expand our unique game icons and experiences for our fans in authentic, meaningful ways," said PopCap's director of brand licensing Brennan Townley.
"The partnerships we've announced today represent partnerships with some of the most highly regarded licensees in their respective categories."
PopCap claims products based on Bejeweled and other unspecified franchises will launch in early 2013, with headwear, bags, plush toys, figures, headphones, speakers, wall graphics, vinyl figurines, boxers, calendars and posters all wrapped up in the multiple deals.
The publisher's move on merchandise follows similar and notable efforts by both Rovio and Talking Friends publisher Outfit7.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
Jun 6th, 2024
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
News
Jun 6th, 2024
As RPGs and casual genres drastically decline, Monopoly Go! gives casino a 34% revenue surge
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Games Growth Summit 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th |
Popular Stories
Feature
May 29th, 2024
Supercell's big Squad Busters mistake and how they're missing out on millions
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
as
Feature
Jun 3rd, 2024