Now the company wants consumers to get in on the game.
The Redmond giant has unveiled a range of Windows Phones goods on CafePress, featuring everything from t-shirts and hoodies to mugs and baby wear.
Love it
All of said goods feature the firm's 'I Heart Windows Phone' moniker albeit in symbol form with Microsoft claiming it has made the move in order to reward its fans.
Said products are available in both the US and UK, with prices ranging from $2.99/£2.50 for a magnet to $34.99/£26 for a hoodie.
The move will be seen by those on the outside as an attempt to strengthen the Windows Phone brand with consumers so far drawn to rival brands.
Interesting, however, the decision to raise awareness of the OS rather than the handsets that run it stands in stark contrast to recent moves made by Google, which has sought to claw back the impact of Android with the rebranding of Android Market as Google Play.
