Star software will see PS Vita sales surge this Christmas, says Ubisoft

Sony also prepared to spend big bucks

Star software will see PS Vita sales surge this Christmas, says Ubisoft
Ubisoft senior VP of sales and marketing Tony Key has warned against writing Sony's PS Vita off, claiming the handheld is set to truly take off this Christmas.

Key said a combination of key games – including Ubisoft's own Assassin's Creed III: Liberation and Activision's Call of Duty: Black Ops: Declassified – and big bucks set to be spent by Sony will generate consumer interest towards the end of 2012.

Reasons to be cheerful

"It's a really good platform and we've always liked it," said Key.

"The way it's designed, it's a beautiful piece of hardware. It's got cool features that you can't get anywhere else. And Assassin's Creed, we believe, is the right type of game for that system. It's definitely too early to say that Vita's not going to be a success."

PS Vita sales have been slow to date, with having exclusively revealed Sony had shifted just over 100,000 units in the UK in the handheld's first 10 weeks on sale.

Key Christmas

Looking ahead, however, Key said Ubisoft was pleased that Assassin's Creed III: Liberation is not the only big game bound for PS Vita this Christmas, claiming competition from Activision – amongst others – is "a good thing" for the handheld.

"We're actually very happy that there's another big Vita game coming for Christmas from a competitor because we think that will raise all boats," he added. 

"It's going to generate a lot of interest in the Vita this holiday season.

"Sony's going to be spending a lot of money and resources to make sure that the Vita is there and it's relevant and it's doing well."

[source: IGN]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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PS Vita Roundup
Vita has a pretty decent line-up on the way, the only question is differentiation between it and the big consoles. FIFA/Madden/Assassin's Creed are all well and good, but Sony needs more Gravity Daze, Ragnarok and other unique exclusives to sell the console.