Despite running GameHouse, part of Realnetworks, its president Matt Hulett reckons his company is a monkey in the gaming space.
"Most game developers are in the primordial soup but the monkeys [companies in the 10-40 staff situation] are nimble and creative," Hulett said in his talk 'Social Games 2015: Put evolution in play'.
Some of these monkeys will grow to become 800lb gorillas. A good example provided is King.com, which has had strong success on Facebook.
Then there are the industry's T-Rexes, such as Zynga and EA
"You can get eaten in a good way," Hulett said.
Growing together
But if you don't want to do that, to move from a monkey to a gorilla, developers have to think about technology, locationalisation and integration with lots of partner relationships.
"You can't do this all yourself," said Hulett.
He advised companies to partner with likesized monkeys.
"Working with bigger companies, the terms can become egregious," he ended.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Jul 25th, 2012
Casual Connect 2012: Kabam's Haden Blackman on 10 things to avoid when making games as a service
News
Jul 25th, 2012
Casual Connect 2012: If you use them properly, push notifications are the best marketing tool says PopCap's Contestabile
News
Jul 24th, 2012
Casual Connect 2012: G5's Vlad Suglobov on how F2P on Android provides better opportunities than PC casual
Top Stories
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024