The launch of Apple's iPhone 5 resulted in a surge in app downloads and helped foster an October that was one full of opportunity for developers and mobile marketers alike.
That's according to mobile monetisation outfit Fiksu, which has reported that the cost of acquiring loyal app users predictably fell in tandem with the rise in downloads.
October opportunity
In all, the cost per loyal user index Fiksu's measure of the average amount of marketing spend it takes to attract a user who starts an app three times or more fell by 6 percent in October to $1.06.
"Significant increases in organic searches and app discovery driven by the arrival of the iPhone 5 and users natural enthusiasm for downloading apps on to new devices pushed costs down and created a huge opportunity for mobile app marketers to very cost-efficiently acquire loyal users in October," added Fiksu.
Mirror image
In all, October's daily download rate hit 5.4 million, up 33 percent from September.
It's a rise that mirrors the 29 percent jump in downloads Fiksu observed following the launch of iPhone 4S.
"October was a month of opportunity for mobile app marketers," said CEO Micah Adler.
"Organic searches soared as users around the world actively explored the App Store searching out new apps for their new iPhones. This heightened period of organic discovery coupled with peak download volumes drove down the cost of loyal user acquisition.
"Some savvy marketers chose to ride this wave without substantially increasing their advertising spending."
[source: Fiksu]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Feb 28th, 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Top Stories
News
11 hours, 43 minutes ago
Nintendo releases first official statement on "the successor to Nintendo Switch"
News
12 hours, 12 minutes ago
Microsoft closes Mighty Doom dev Alpha Dog, Arkane Austin, Tango Gameworks and more
News
12 hours, 28 minutes ago
Nintendo made $10.8 billion in FY24 with mobile and IP income up 81.6%
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Pocket Gamer Connects Helsinki 2024 | Nordic | Oct 1st |
Popular Stories
Feature
May 6th, 2024
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
News
May 1st, 2024
Supercell invests in web3 startup GFAL led by King, EA and Activision Blizzard veterans
News
12 hours, 28 minutes ago