There are two key trends in mobile advertising at present; video ads and single dashboards.
And SupersonicAds is looking to make the most of both with the roll out of its Ultra advertising and monetisation platform to mobile.
Called Ultra for Mobile, it's an API-lead platform (so no SDK integration) that aggregates your data into a single dashboard.
Oh, and it also enables you to add multiple video ad SDKs.
At your fingertips
"Managing mobile inventory is a challenge for our partners," explained CEO Gil Shoham.
"Ultra for Mobile creates substantial cost and time efficiencies by enabling our partners to manage and sell their inventory across multiple advertising sources through one robust turnkey platform."
Used by companies such as King, Social Point, Wooga, and Digital Chocolate, Ultra for Mobile enables you to control your inventory in terms of minimum pricing, ad placement and video length, down the level of the ads shown per user, and in terms of segmentation such as per country or paying/non-paying user.
Supporting iOS and Android, it also provides full transparency and real time provider yield optimisation, A/B tests and product optimisation.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
as
Deal
Jul 22nd, 2014
Supersonic raises $15 million to open offices in China, India and Japan and boost headcount to 250
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |