Exclusive: Rovio unveils groundbreaking new publishing program

Children learn more when they're having fun

Exclusive: Rovio unveils groundbreaking new publishing program

Rovio has lifted the lid on a new third party publishing initiative designed to make learning much more fun. The idea is to introduce a new generation of children to games that are entertaining, engaging and educational.

This fresh venture will see the Angry Birds developer actively searching for third-party games to release under its new publishing banner, with titles mostly aimed at boys and girls between the ages of 3-12.

Rovio is looking for inspiring games that offer real educational value, with the company introducing what it calls a "fun-first approach to learning" that aims to change the way people think about education.

'Entertain, inspire, and educate'

"When kids are bored, their learning plummets," detailed the Finnish firm in a statement given to

"When they're engaged, anything's possible. So we're looking for new game ideas to entertain kids and motivate them to learn. Games that parents can also feel good about."

Rovio believes its hefty hand in the mobile market – its games having amassed more than 2 billion downloads to date – give it the kind of global reach few others in the market can achieve. Rovio noted that those developer who sign up to the new publishing program would benefit from "extraordinary visibility through our cross-promotion activities."

Track record

It isn't, of course, the first time Rovio has published games from outside studios.

The company has previously achieved critical and commercial success with the likes of Icebreaker: A Viking Voyage, Tiny Thief and Juice Cubes – third-party games all delivered through the firm's Rovio Stars publishing platform.

Tiny Thief

Developers with games that fit the bill can showcase their games to Rovio at GDC in San Francisco this March.

Pocket Gamer and Rovio are teaming up to host the first ever Big Indie Pitch Jr – a pitching session exclusively for studios behind games aimed at kids.

Running alongside our main Big Indie Pitch event in the city on 20 March, look out for more details on how to sign up in the coming weeks.

What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.


View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Chris James
RE: Stephen Morris, I think this is perhaps because you had different expectations of the event. The way the event works is that developers pitch to journalists and sponsoring publishers/partners in a speed-dating format.
It's not an open event with devs at the front and crowds at the back and it was never meant to be.
The devs are only occupied for c.30 minutes however and so connection with publishers outside of the pitch element is totally free.
Stephen Morris
The Big Indie pitch was a big indie let down in London. I dont see the point in devs showing Journalists when publishers with money to invest stood around like lemons. I know Journalists are important but I wasnt the only publisher disappointed by the set up. These events should be a chance for indies and backers to meet, not for other devs and journalists to pontificate on the rights and wrongs of free to play.
Andrew Kao
Chris - we are a kids app developer, how do we find out more info on the Big Indie Pitch Jr and your partnership with Rovio?