UK analytics and game personalisation platform deltaDNA has secured an additional $3 million as part of the second round of its Series A funding.
The deal means brings its Series A total to in the region of $5 million.
The latest round of funding was led by existing investors Par Equity, STV Group, the Scottish Investment Bank, and the UK's largest venture capital trust Edge Performance VCT.
Giant strides
Mark Robinson, deltaDNA's CEO, has explained that the firm will use the cash to strengthen its market position and help developers continue to improve their engagement and player experiences.
"The games industry has come a long way in a short space of time using data to understand how games are performing," said Robinson.
"However, it’s real-time game personalisation and big-data player insights that are critical to the long term success of games.
“As the independently-recognised leading analytics platform, we allow our clients to improve engagement and player experiences by giving access to rich functionality combined with fast, accurate and flexible data.
"This investment enables us to strengthen our unique market position, and continue to deliver real ROI via the deltaDNA platform to publishers and developers globally."
