Com2us has lifted the bonnet on a new brand deal with BMW for its hit sports title Golf Star.
The reason is BMW is a sponsor of European golf events, having hosted a number of international tournaments and cultivated a strong relationship with the PGA European Tour.
Branding Mega Win
By partnering with BMW, Com2us can bolster Golf Star with a slew of new in-game events that coincide with real world BMW tournaments – all featuring BMW products and branding, of course.
Alongside its games Summoners War, Ace Fishing, Golf Star is credited with putting Com2us on the western market’s map. Two years on from launch, the sports game has now surpassed 20 million downloads worldwide.
“We wanted to bring a higher level of authenticity to Golf Star by collaborating with a well-respected and widely-recognized real life PGA European Tour sponsor”, stated Casey Lee, Head of Com2us USA.
“Working with BMW allowed for us to bring the perfect blend of luxury and legitimacy to the game in an organic way. We’re very excited about this partnership and hope that users will find renewed enjoyment in the game.”