"A one size fits all pricing strategy is not going to work."
So said Ted Verani, Head of Business Development at Scientific Revenue, during his talk on dynamic in-app purchases in mobile games and how they can generate you the most revenue.
He pointed out that different players interact with different games in different ways, or more simply, "every game is unique."
This means that if you're tracking a specific type of player in one game, for example whales, you need to be looking for them in different ways depending on the games.
Verani also noted that a trend in mobile games is for them to go global, but while the number of users may be high, the actual number of payers are low.
This is being attended to by app stores having different price tiers for different companies, which Verani says "can increase your LTV by 10% just through adjusting regional prices."
It's also been shown that using incentivised video makes users more likely to pay for in-app purchases, and those who spend on IAPs are more likely to go back and spend again.
However, despite the fact that free-to-play may work for most core games, children's games work best as premium apps, and premium apps can be helped with DLC to bolster the experience.