Adways' Ken Asakura on the benefits of pre-registration

Getting the word out early

Adways' Ken Asakura on the benefits of pre-registration

A very jet-lagged Ken Asakura, CEO of Adways, took to the stage at Pocket Gamer Connects London 2016 to talk about how pre-registration can work for your game.

He started by talking about the "fun" people have discussing upcoming events, be it new video games, movies, or even sports season.

But mobile games rarely get the same build-up, which has led to the creation of, an app that lets users track the game's development and engage in a community with other like-minded users.

"In our service, we have a lot of dudes", according to Asakura, who are generally aged between 18 and 34, which sounds like a fairly standard result.

But what makes this interesting is that the majority of these users are willing to actually spend money, with 49% of these users said that they would be willing to spend between $1 and $30 on a mobile game.

For example, KoramGame's Swords of Chaos saw 4100 pre-registrations, with 1958 actually downloading it, but generating $15,279 alone off a campaign cost of around $4000.

"These are the guys who are proud that they were the first to play the game", said Asakura, who pointed out that these users are the ones who will bring in new players by influencing others.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.