Seriously has launched a new influencer marketing campaign for its game Best Fiends.
The new video, titled "Don't Download Best Fiends", stars actress Kate Walsh alongside two YouTube stars, and focuses on the Best Fiends community that claims to be "obsessed" with the game.
"Our community of fans is our number one priority in building the Best Fiends brand, and this is a love letter back to them,” said Philip Hickey, VP of Marketing & Communications, Seriously.
Big screen and computer screen
"In addition, this campaign takes our marketing to the next level by integrating Hollywood and YouTube celebrities back into the gameplay with clues placed into the video for our audience to discover."
The campaign also ties in with an in-game event, which will have players hunting down YouTuber's personal symbols that have been hidden through the game.
Seriously is known for its influencer marketing campaigns, which most recently expanded out to lifestyle vloggers alongside its usual gaming YouTube channels.