Canadian developer Big Viking Games has started a $10 million publishing fund to help get games on HTML5 messenger platforms such as Facebook's new Instant Games feature.

Developers will be given access to Big Viking's HTML5 development tools, as well as its analytics and user acquisition capabilities. This includes its Facebook analytics platform Gallop Labs which it acquired earlier in 2016.

It will also develop titles for other studios as part of the publishing fund, and will be launching its own titles on the platform, starting with Galatron on December 15th.

Happy to help

"We believe there is a massive amount of talented developers that are hungry to work on new platforms that provide new more interesting opportunities around instant games on messengers," said Albert Lai, CEO of Big Viking Games.

"We are excited to partner with other game developers to leverage our know how, technology and distribution channels to help studios, of all sizes, capitalize on this new amazing opportunity with mobile HTML5 games."

Big Viking Games has been investing heavily in HTML5, predicting it to be "the future" for games. It raised $21.75 million at the start of November 2016 and is looking to raise an additional $60 million.

Facebook Instant Games is a new HTML5-based gaming platform from the social media giant. It is designed to work within its Messenger app and on the Facebook News Feed.