News

King buys analytics company Omniata

Date Type Companies involved Size
January 26th, 2017 acquisition King Digital Entertainment
Omniata
Not disclosed
King buys analytics company Omniata

Mobile games publisher King has acquired analytics company Omniata.

Rumours had been circulating that the Candy Crush Saga developer had bought out the firm and stopped other studios from using the services.

A number of developers had resorted to reaching out on social media after Omniata went quiet in recent months.

Acquisition confirmed

The news has now been confirmed by King in a statement to Venturebeat.

“We can confirm we have acquired Omniata,” said a spokesperson. “It’s a great team and a proven platform that will add to King’s analytical and technology capabilities.”

The terms and cost of the deal were not disclosed.

It is not currently clear if Omniata is available to third-party companies to use and if not, what that means for existing customers. Users had included Rovio, EA Mobile, Social Point and Miniclip.

Omniata was formed in 2014 by a team of ex-Digital Chocolate and EA employees, with offices in Helsinki and San Francisco.

The team had raised $5.2 million in March 2014 bringing total investment in the company to $6.8 million.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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