Google has partnered with ad automation firm Bidalgo to help mobile marketers make use of Google's Universal App Campaigns.

Bidalgo has now been awarded the title of Premium Partner for Mobile Advertising. It combines its AI-based automated ad platform with Google's UACs to optimise ad creatives and create scalable campaigns.

Universal App Campaigns use machine learning technology to help advertisers target specific customers based on certain business goals. The campaigns run across all of Google's properties, including Google Play and YouTube.

One-stop shop

"Bidalgo offers a one-stop shop for app marketers looking to advertise on all of the leading channels through a single platform, and Google is certainly an important part of the overall mobile UA mix," said Peli Beeri, chief executive officer at Bidalgo.

"We are already seeing increased ad spend moving towards UAC, and we are very excited to expand our relationship with Google as a Premier Mobile Advertising partner. The combination of our AI-based creative capabilities and UAC’s targeting and optimization offerings gives marketers a powerful way to grow their apps."

Bidalgo is also a Facebook Marketing partner, and earlier in 2017 wrote a guide to the five most important Facebook Ad changes of 2016.