News

Bidalgo becomes Google's latest Premium Partner for Mobile Advertising

Working together on making Google's UACs accessible to all advertisers

Date Type Companies involved Size
November 16th, 2017 partnership Bidalgo
Google
Not disclosed
Bidalgo becomes Google's latest Premium Partner for Mobile Advertising

Google has partnered with ad automation firm Bidalgo to help mobile marketers make use of Google's Universal App Campaigns.

Bidalgo has now been awarded the title of Premium Partner for Mobile Advertising. It combines its AI-based automated ad platform with Google's UACs to optimise ad creatives and create scalable campaigns.

Universal App Campaigns use machine learning technology to help advertisers target specific customers based on certain business goals. The campaigns run across all of Google's properties, including Google Play and YouTube.

One-stop shop

"Bidalgo offers a one-stop shop for app marketers looking to advertise on all of the leading channels through a single platform, and Google is certainly an important part of the overall mobile UA mix," said Peli Beeri, chief executive officer at Bidalgo.

"We are already seeing increased ad spend moving towards UAC, and we are very excited to expand our relationship with Google as a Premier Mobile Advertising partner. The combination of our AI-based creative capabilities and UAC’s targeting and optimization offerings gives marketers a powerful way to grow their apps."

Bidalgo is also a Facebook Marketing partner, and earlier in 2017 wrote a guide to the five most important Facebook Ad changes of 2016.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies