Part of the SM Business Network:

  • TheVirtualReport.biz
  • PCGamesInsider.biz
  • BlockchainGamer.biz

The Best Industry Events    ▼▲

  • PGC Jordan 2022
  • PGC Leaders Summit Riyadh
  • PGC London 2023
Pocket Gamer.biz Logo
Login
  • Email
  • Password

Forgot password?

Login with Facebook Sign in with Twitter

Password Reset

To reset your pass, please enter your email below and submit. Your new password will then be emailed to you.

You can change this pass at any time on the "edit profile" link when logged in.

  • Email

Got your password?

Register
International Asia Women In Games Countdown to PGC London
Pocket Gamer.biz Logo
Features Articles & Opinion
Latest Popular
Regulars Features Comment & Opinion Everything else
Week in Views - What caught our editorial eyes in the last seven days Week that was Jan 20th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Acquisition
  • Angry Birds
  • Merger
  • PUBG Mobile
  • Activision Blizzard
Week in Views - What caught our editorial eyes in the last seven days Regulars Jan 6th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Monetisation
  • Legal
  • Week That Was
  • Predictions
  • 2023
  • poncle
  • vampire survivors
Mobile Mavens: The 2022 Wrap! Mobile Mavens Dec 28th, 2022

Mobile Mavens: The 2022 Wrap!

Week in Views - What caught our editorial eyes in the last seven days News Dec 2nd, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Legal
  • Copyright
  • weekly digest
  • week in views
Week in Views - What caught our editorial eyes in the last seven days Feature Nov 4th, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Japan
  • Hypercasual
  • interstitial ads
  • Web3
  • Intrinsic ads
  • weekly digest
as Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

  • Hot Five
Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry Hall of Fame Jun 14th, 2022

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry

  • Hall of Fame
  • N-Gage
Subscription services are growing fast, but unlikely to become the dominant form of monetisation Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

  • Monetisation
  • Subscription
  • Netflix
  • Xbox Game Pass
  • Insight
What is driving the insatiable demand for mergers and acquisitions? Data & Research May 6th, 2022

What is driving the insatiable demand for mergers and acquisitions?

  • Acquisition
  • Merger
  • Blockchain
  • NFT
  • Insight
Top 10 games industry jobs to apply for this week Job News Mar 24th, 2022

Top 10 games industry jobs to apply for this week

  • Europe
  • Jobs in Games
  • Jobs Weekly
  • USA
  • United Kingdom
How Rocket League Sideswipe hit the back of the net Interview Dec 21st, 2021

How Rocket League Sideswipe hit the back of the net

  • Making Of
  • Interview
  • Rocket League Sideswipe
How does Hot Wheels Unlimited monetise? The IAP Inspector Oct 26th, 2020

How does Hot Wheels Unlimited monetise?

  • Monetisation
  • IAP Inspector
  • Hot Wheels
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
2017 - the year not much happened in mobile games, says Verto Chart of the Week Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

  • Data
  • Chart of the Week
  • Trends
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend Promiscuous Gamer Apr 8th, 2016

The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend

  • Promiscuous Gamer
Why we need more games without Nolan North's voice in them Stateside Aug 14th, 2015

Why we need more games without Nolan North's voice in them

  • Stateside
  • Going Global
  • Diversity
Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
  • Monetisation
  • Monetizer
  • Reciprocity
  • Retention
Not immune but Finland has given GamerGate the cold shoulder The Finnsider Nov 14th, 2014

Not immune but Finland has given GamerGate the cold shoulder

  • Equality
  • Finland
  • Finnsider
  • GamerGate
PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR Week that was Apr 9th, 2011

PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR

Week in Views - What caught our editorial eyes in the last seven days Week that was Jan 20th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Acquisition
  • Angry Birds
  • Merger
  • PUBG Mobile
  • Activision Blizzard
Mobile Mavens: The 2022 Wrap! Mobile Mavens Dec 28th, 2022

Mobile Mavens: The 2022 Wrap!

as How localised experiences keeps Free Fire alive four years on Interview Dec 15th, 2021

How localised experiences keeps Free Fire alive four years on

  • Singapore
  • Live and Kicking
  • Free Fire
  • Interview
Week in Views - What caught our editorial eyes in the last seven days Week that was Jan 13th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Investment
  • Esports
  • Saudi Arabia
  • Acqisition
Week in Views - What caught our editorial eyes in the last seven days Regulars Jan 6th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Monetisation
  • Legal
  • Week That Was
  • Predictions
  • 2023
  • poncle
  • vampire survivors
Week in Views - What caught our editorial eyes in the last seven days News Dec 2nd, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Legal
  • Copyright
  • weekly digest
  • week in views
Week in Views - What caught our editorial eyes in the last seven days Feature Nov 4th, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Japan
  • Hypercasual
  • interstitial ads
  • Web3
  • Intrinsic ads
  • weekly digest
How Crytek incorporates narrative into live events to drive engagement POCKET GAMER CONNECTS Jan 26th, 2023

How Crytek incorporates narrative into live events to drive engagement

  • Narrative
  • PGC
  • PGC London
  • Storytelling
  • PGC London 2023
  • Pocketgamer Connects
  • PGC 2023
How to form a successful influencer marketing strategy in 2023 MARKETING SKILLS Jan 25th, 2023

How to form a successful influencer marketing strategy in 2023

  • Engagement
  • Marketing
  • Influencers
  • Social Media
Mobile Games Industry Trends 2023: Revenue models TRENDS 2023 Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

  • Monetisation
  • App Store
  • Revenue
  • Xbox Game Pass
  • CMA
  • Subscriptions
Pocket Gamer Connects 2023. It's a wrap! POCKET GAMER CONNECTS Jan 25th, 2023

Pocket Gamer Connects 2023. It's a wrap!

  • PGC
  • Pocket Gamer Connects
  • PGC London 2023
  • Wednesday Wrap-up
Meta reflects on the past and looks to the future YEAR IN REVIEW Jan 24th, 2023

Meta reflects on the past and looks to the future

  • Retrospective
Pocket Gamer Connects London 2023 is GO! POCKET GAMER CONNECTS Jan 24th, 2023

Pocket Gamer Connects London 2023 is GO!

  • Pocket Gamer Connects
  • PGC 2023
  • Speaker Tracks
Why mobile platforms are the gateway to the metaverse INDUSTRY INSIGHT Jan 23rd, 2023

Why mobile platforms are the gateway to the metaverse

  • Mobile
  • Metaverse
  • Web3
Mobile Game of the Week: Perfect Grind WHAT WE'RE PLAYING Jan 20th, 2023

Mobile Game of the Week: Perfect Grind

  • Game of the Week
  • Mobile Game of the Week
  • What We're Playing
More
The latest and most interesting mobile games in soft launch. [UPDATE] SOFT LAUNCH Jan 16th, 2023

The latest and most interesting mobile games in soft launch. [UPDATE]

  • Soft Launch
Game Analysis: Dragon Trail: Hunter World ANALYSIS Jan 20th, 2023

Game Analysis: Dragon Trail: Hunter World

  • Gameplay
  • Analysis
  • Dragon Trail Hunter World
Mobile Game of the Week: Perfect Grind WHAT WE'RE PLAYING Jan 20th, 2023

Mobile Game of the Week: Perfect Grind

  • Game of the Week
  • Mobile Game of the Week
  • What We're Playing
Meta reflects on the past and looks to the future YEAR IN REVIEW Jan 24th, 2023

Meta reflects on the past and looks to the future

  • Retrospective
Mobile Games Industry Trends 2023: Revenue models TRENDS 2023 Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

  • Monetisation
  • App Store
  • Revenue
  • Xbox Game Pass
  • CMA
  • Subscriptions
Pocket Gamer Connects London 2023 is GO! POCKET GAMER CONNECTS Jan 24th, 2023

Pocket Gamer Connects London 2023 is GO!

  • Pocket Gamer Connects
  • PGC 2023
  • Speaker Tracks
Why mobile platforms are the gateway to the metaverse INDUSTRY INSIGHT Jan 23rd, 2023

Why mobile platforms are the gateway to the metaverse

  • Mobile
  • Metaverse
  • Web3
How to form a successful influencer marketing strategy in 2023 MARKETING SKILLS Jan 25th, 2023

How to form a successful influencer marketing strategy in 2023

  • Engagement
  • Marketing
  • Influencers
  • Social Media
More
Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage CROSS-PLATFORM PROMO Jan 25th, 2023

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage

  • Cross promotion
  • Fire Emblem
  • Nintendo Switch
  • Fire Emblem Heroes
  • In-game promotional events
  • Fire Emblem Engage
Mobile Games Industry Trends 2023: Revenue models TRENDS 2023 Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

  • Monetisation
  • App Store
  • Revenue
  • Xbox Game Pass
  • CMA
  • Subscriptions
Why mobile platforms are the gateway to the metaverse INDUSTRY INSIGHT Jan 23rd, 2023

Why mobile platforms are the gateway to the metaverse

  • Mobile
  • Metaverse
  • Web3
“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women GAMES AND CAMPAIGNS Jan 21st, 2023

“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women

  • MENA
  • Region Focus: MENA
Game Analysis: Dragon Trail: Hunter World ANALYSIS Jan 20th, 2023

Game Analysis: Dragon Trail: Hunter World

  • Gameplay
  • Analysis
  • Dragon Trail Hunter World
Industry experts pick their 2023 trends 2023 PREDICTIONS Jan 17th, 2023

Industry experts pick their 2023 trends

  • Monetisation
  • Data
  • Media
  • Ecosystem
  • Privacy
  • Economy
as Levelling up: decoding the future of mobile gaming across Europe WE WANT EU Jan 16th, 2023

Levelling up: decoding the future of mobile gaming across Europe

  • Sponsored
  • Trends
  • EMEA
From mobile screens to the big screen: the untapped potential of adapting mobile games OPINION Jan 16th, 2023

From mobile screens to the big screen: the untapped potential of adapting mobile games

  • Angry Birds
  • Opinion
  • Adaptation
More
Mob Control: hybridising a hypercasual hit CROWD CONTROL Oct 13th, 2022

Mob Control: hybridising a hypercasual hit

  • Sponsored
  • Hypercasual
  • case study
  • Hybrid Casual
Game Analysis: Dragon Trail: Hunter World ANALYSIS Jan 20th, 2023

Game Analysis: Dragon Trail: Hunter World

  • Gameplay
  • Analysis
  • Dragon Trail Hunter World
“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women GAMES AND CAMPAIGNS Jan 21st, 2023

“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women

  • MENA
  • Region Focus: MENA
Mobile Games Industry Trends 2023: Revenue models TRENDS 2023 Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

  • Monetisation
  • App Store
  • Revenue
  • Xbox Game Pass
  • CMA
  • Subscriptions
Why mobile platforms are the gateway to the metaverse INDUSTRY INSIGHT Jan 23rd, 2023

Why mobile platforms are the gateway to the metaverse

  • Mobile
  • Metaverse
  • Web3
Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage CROSS-PLATFORM PROMO Jan 25th, 2023

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage

  • Cross promotion
  • Fire Emblem
  • Nintendo Switch
  • Fire Emblem Heroes
  • In-game promotional events
  • Fire Emblem Engage
Challengermode’s Phil Hubner talks about breaking down the barrier of casual multiplayer and grassroots eSports ESPORTS Jan 13th, 2023

Challengermode’s Phil Hubner talks about breaking down the barrier of casual multiplayer and grassroots eSports

  • Multiplayer
  • Accessibility
  • Competitive
  • Esports
  • Tournaments
  • Mobile
Industry experts pick their 2023 trends 2023 PREDICTIONS Jan 17th, 2023

Industry experts pick their 2023 trends

  • Monetisation
  • Data
  • Media
  • Ecosystem
  • Privacy
  • Economy
More

Regulars

  • Chart of the Week
  • App Store Metrics
  • Hall of Fame
  • Company Directory
  • Hot Five
  • Deals
  • Mobile Mavens
  • Jobs
  • Monetizer
  •  
  • Stateside
  •  
  • The Charticle
  •  
  • The IAP Inspector
  •  
  • Week That Was

About Us

  • About Us
  • Advertising
  • Terms & Conditions
  • Privacy Policy

Follow Us

  • Sign up to PGBN
  • RSS
  • Facebook
  • Twitter
  • Google+
  • LinkedIn
News Hot topics
Latest Popular
Google veteran Tian Lim appointed Roblox’s vice president of product for the Creator Group JOB NEWS Jan 26th, 2023

Google veteran Tian Lim appointed Roblox’s vice president of product for the Creator Group

  • Job news
Data.ai reveal the global trends and tips you need for success in 2023 POCKET GAMER CONNECTS Jan 26th, 2023

Data.ai reveal the global trends and tips you need for success in 2023

  • Downloads
  • Revenue
  • PGC
  • PGC London
  • Pocket Gamer Connects
  • PGC 2023
Metacore acquires discontinued Supercell game Everdale ACQUISITIONS Jan 26th, 2023

Metacore acquires discontinued Supercell game Everdale

  • Acquisitions
  • Launches
  • Cancellations
  • Relaunch
Snowprint Studios hire ex-Miniclip talent as new CMO JOB NEWS Jan 26th, 2023

Snowprint Studios hire ex-Miniclip talent as new CMO

  • Turn-based Strategy
  • Award-winning
  • Tactics
  • CMO
Why are people uninstalling games ahead of other apps? INSTALLS & UNINSTALLS Jan 26th, 2023

Why are people uninstalling games ahead of other apps?

  • Retention
  • Installs
  • Uninstalls
  • 30 day
How Crytek incorporates narrative into live events to drive engagement POCKET GAMER CONNECTS Jan 26th, 2023

How Crytek incorporates narrative into live events to drive engagement

  • Narrative
  • PGC
  • PGC London
  • Storytelling
  • PGC London 2023
  • Pocketgamer Connects
  • PGC 2023
Brainamics measures your player's brainwaves so you can make better games POCKET GAMER CONNECTS Jan 26th, 2023

Brainamics measures your player's brainwaves so you can make better games

  • Metrics
  • PGC London 2023
  • EEG
  • Brainwaves
  • Emotions
  • Measurement
MNM Gaming's Kalvin Chung on the cultural communication potential of Esports POCKET GAMER CONNECTS Jan 26th, 2023

MNM Gaming's Kalvin Chung on the cultural communication potential of Esports

  • Britain
  • Asia
  • Hong Kong
  • Esports
  • Culture
  • PGC London 2023
More
Pocket Gamer Connects London is next week – meet the amazing sponsors and partners helping bring our biggest event yet to life! SPONSOR SHOUTOUT Jan 20th, 2023

Pocket Gamer Connects London is next week – meet the amazing sponsors and partners helping bring our biggest event yet to life!

  • Europe
  • London
  • PGC London
  • Pocket Gamer Connects
  • PGC London 2023
Playtika offers $737.5m to acquire Angry Birds developer Rovio MERGERS & ACQUISITIONS Jan 20th, 2023

Playtika offers $737.5m to acquire Angry Birds developer Rovio

  • Finland
  • Acquisition
  • Israel
  • Shares
  • IP
  • Franchise
New games co. Peerplay breaks cover at Pocket Gamer Connects London COMPANY LAUNCH Jan 23rd, 2023

New games co. Peerplay breaks cover at Pocket Gamer Connects London

  • Launch
  • Merge Genre
Turkish studio Yamy receives investment from UP Venture Capital and $4m valuation INVESTMENT Jan 20th, 2023

Turkish studio Yamy receives investment from UP Venture Capital and $4m valuation

  • Investment
  • Turkey
  • Venture Capital
  • International
  • Turkiye
Newzoo releases further predictions about the games market in 2023 NEWZOO PREDICTIONS Jan 20th, 2023

Newzoo releases further predictions about the games market in 2023

  • Report
  • 2023 Predictions
  • Forecast
In-game ad company Anzu patents tech to measure viewability of intrinsic ads PATENTING Jan 20th, 2023

In-game ad company Anzu patents tech to measure viewability of intrinsic ads

  • Metrics
  • In-game Advertising
  • Intrinsic Advertising
  • Advertisings
  • View time
Matthew Zoern appointed Head of Studio at Solid Bash JOB NEWS Jan 20th, 2023

Matthew Zoern appointed Head of Studio at Solid Bash

  • Job news
PIXELYNX partners with Vita Motus on new metaverse mobile game ELYNXIR MUSIC METAVERSE Jan 20th, 2023

PIXELYNX partners with Vita Motus on new metaverse mobile game ELYNXIR

  • Partnership
  • Metaverse
More
Events Networking
All Events Meet PG Industry
Jan 30th - Feb 5th 2023

Global Game Jam 2023

Online Event,

Feb 2nd - 3rd 2023

Hyper Games Conference Global Edition 2023

Online Event,

Feb 2nd - 5th 2023

Taipei Game Show 2023

Taipei City, Taiwan, Province Of China

Feb 4th - 10th 2023

Yorkshire Games Festival 2023

Bradford ,

Feb 4th - 5th 2023

Baltic Dev Days 2023

Kiel, Germany

Feb 6th - 13th 2023

Steam Next Fest 2023

Online Event,

Feb 6th - 9th 2023

LEAP Tech Conference 2023

Saudi Arabia

Feb 8th - 9th 2023

WN Conference Belgrade 2023

Beograd, Serbia And Montenegro

May 16th - 17th 2023

Pocket Gamer Connects Seattle 2023

Seattle, USA

Jan 30th - Feb 5th 2023

Global Game Jam 2023

Online Event,

Feb 2nd - 3rd 2023

Hyper Games Conference Global Edition 2023

Online Event,

Feb 2nd - 5th 2023

Taipei Game Show 2023

Taipei City, Taiwan, Province Of China

Feb 4th - 10th 2023

Yorkshire Games Festival 2023

Bradford ,

Feb 4th - 5th 2023

Baltic Dev Days 2023

Kiel, Germany

Feb 6th - 13th 2023

Steam Next Fest 2023

Online Event,

Feb 6th - 9th 2023

LEAP Tech Conference 2023

Saudi Arabia

Feb 8th - 9th 2023

WN Conference Belgrade 2023

Beograd, Serbia And Montenegro

Resources Data, Deals & Research
Knowledge Base Deals Data & Research Top Developers App Store Metrics
Five reasons why it’s more critical than ever to look to in-game advertising MAKE MORE OF MONETISATION Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

  • Monetisation
  • Sponsored
  • In-game Advertising
as How to turn a hypercasual game concept into an IAP-driven Hybridcasual ZOMBIE DEFENCE SUCCESS Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

  • Sponsored
  • Hypercasual
  • case study
  • Hybrid Casual
Cheat codes to master the hybridcasual genre MAKE YOUR GAMES GREATER Dec 8th, 2022

Cheat codes to master the hybridcasual genre

  • Development
  • Hybrid Casual
  • Design
Hybridcasual: a winning formula? HYBRID CASUAL HELP Nov 24th, 2022

Hybridcasual: a winning formula?

  • Development
  • Sponsored
  • Hybrid Casual
How to hire a CFO for your mobile games studio SUPERSTAR CFOs Aug 16th, 2022

How to hire a CFO for your mobile games studio

  • Business
  • Hires
  • Finance
How to value a mobile games studio MOBILE PRICE INDEX Aug 9th, 2022

How to value a mobile games studio

  • Funding
  • Sponsored
  • Valuations
  • Finance
What you need to do before monetising your hypercasual game DO THIS FIRST Apr 28th, 2022

What you need to do before monetising your hypercasual game

  • Monetisation
  • Testing
  • A/B Testing
  • Hypercasual
  • In-app ads
Three in-game monetisation myths that need to be left in 2021 MONETISATION MYTHS BUSTED Apr 14th, 2022

Three in-game monetisation myths that need to be left in 2021

  • Sponsored
More
House Of Blueberry Raises $6M To Grow Fashion In The Metaverse DRESS UP Jan 24th, 2023

House Of Blueberry Raises $6M To Grow Fashion In The Metaverse

  • Investment
  • Fashion
  • Metaverse
PIXELYNX partners with Vita Motus on new metaverse mobile game ELYNXIR MUSIC METAVERSE Jan 20th, 2023

PIXELYNX partners with Vita Motus on new metaverse mobile game ELYNXIR

  • Partnership
  • Metaverse
Sandsoft invests $3.25 million in The Tiny Digital Factory RACING TO SUCCESS Jan 20th, 2023

Sandsoft invests $3.25 million in The Tiny Digital Factory

  • Investment
  • MENA
African publisher Carry1st reports $27m funding round led by Bitkraft Ventures INVESTMENT Jan 17th, 2023

African publisher Carry1st reports $27m funding round led by Bitkraft Ventures

  • Investment
  • Publishing
  • Africa
  • 2023
QYOU Media acquires 51% of Maxamtech Digital Ventures, sets sights on remaining 49% QYOU ACQUISITION Jan 12th, 2023

QYOU Media acquires 51% of Maxamtech Digital Ventures, sets sights on remaining 49%

  • Acquisition
  • Shares
  • India
  • Shareholder
Saudi Arabia’s PIF increases its stake in Nintendo to 6% RAISING THE STAKES Jan 12th, 2023

Saudi Arabia’s PIF increases its stake in Nintendo to 6%

  • Investment
  • MENA
  • Saudi Arabia
  • PIF
Indian developer Giga Fun Studios raises $2.4 million in funding SUCCESSFUL FUNDING Jan 11th, 2023

Indian developer Giga Fun Studios raises $2.4 million in funding

  • Investment
  • India
  • Seed funding
as NetEase acquires Halo Infinite co-developer Skybox Labs NEW ACQUISITION Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

  • China
  • Acquisition
More
Data.ai reveal the global trends and tips you need for success in 2023 POCKET GAMER CONNECTS Jan 26th, 2023

Data.ai reveal the global trends and tips you need for success in 2023

  • Downloads
  • Revenue
  • PGC
  • PGC London
  • Pocket Gamer Connects
  • PGC 2023
Newzoo releases further predictions about the games market in 2023 NEWZOO PREDICTIONS Jan 20th, 2023

Newzoo releases further predictions about the games market in 2023

  • Report
  • 2023 Predictions
  • Forecast
The top ten gaming industry deals of 2022 DRAKE STAR REPORT Jan 19th, 2023

The top ten gaming industry deals of 2022

  • Acquisition
  • Deal
  • Merger
  • Report
Who were 2022's most strategic gaming investors? DRAKE STAR REVIEW Jan 18th, 2023

Who were 2022's most strategic gaming investors?

  • Investment
  • Acquisition
Which five mobile hits generated $7.2 billion in revenue in 2022? MOBILE SUCCESS Jan 18th, 2023

Which five mobile hits generated $7.2 billion in revenue in 2022?

  • Market
  • Downloads
  • Growth
  • Revenue
  • 2022
Drake Star releases its predictions for 2023 in gaming 2023 PREDICTIONS Jan 18th, 2023

Drake Star releases its predictions for 2023 in gaming

  • Acquisition
  • Merger
  • 2023 Predictions
  • Forecast
Mobile consumer spend dropped to $110 billion in 2022, while downloads surged DATA.AI REPORT Jan 11th, 2023

Mobile consumer spend dropped to $110 billion in 2022, while downloads surged

  • Downloads
  • Revenue
  • Research
  • Report
  • 2022
  • Market Analysis
Battle royale and mobile most popular with lucrative 18 to 24 demographic DATA.AI REPORT Jan 11th, 2023

Battle royale and mobile most popular with lucrative 18 to 24 demographic

  • Gender
  • Research
More
Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays! TIME TO CELEBRATE Dec 23rd, 2022

Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays!

  • London
  • Pocket Gamer Connects
  • Advent Calendar
  • PGC London 2023
as The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
  • Region Focus: MENA
  • Top 30
The Top 50 Mobile Game Makers of 2022 BEST OF 2022 Aug 23rd, 2022

The Top 50 Mobile Game Makers of 2022

  • Top 50
  • Top 50 Mobile Game Makers 2022
The highest-grossing mobile games of the quarter revealed A STRONG QUARTER FOR MID-CORE TITLES Aug 4th, 2022

The highest-grossing mobile games of the quarter revealed

  • Midcore
  • Casual
  • Casino
  • Revenue
  • Market Share
PocketGamer.biz's 22 most anticipated mobile games of 2022 MOST ANTICIPATED 2022 Dec 30th, 2021

PocketGamer.biz's 22 most anticipated mobile games of 2022

  • Star Wars
  • Plants vs Zombies
  • Diablo Immortal
  • Apex Legends
  • Undawn
  • Most Anticipated
PocketGamer.biz’s top five biggest features of 2021 FEATUREFUL Dec 29th, 2021

PocketGamer.biz’s top five biggest features of 2021

  • Star Wars
  • Pokémon GO
  • Clash Royale
  • 2021 in Review
PocketGamer.biz’s top five biggest news stories of 2021 A TIME OF REFLECTION Dec 28th, 2021

PocketGamer.biz’s top five biggest news stories of 2021

  • Plants vs Zombies
  • World of Warcraft
  • Axie Infinity
  • 2021 in Review
The Top 50 Mobile Game Makers of 2021 BEST OF 2021 Sep 6th, 2021

The Top 50 Mobile Game Makers of 2021

  • Top 50
More

Count of active applications in the App Store

Total Active App (currently available for download): 4,829,878

Total Inactive Apps (no longer available for download): 213,765

Total Apps Seen in US App Store: 5,043,643

Number of Active Publishers in the US App Store: 1,405,479

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,016,863 active)
  2. Business (485,779 active)
  3. Education (418,688 active)
  4. Lifestyle (413,527 active)
  5. Utilities (309,711 active)
Details
More App Store Metrics
Top 30
MENA Game
Makers 2022 Meet us in
Seattle on
May 16-17 Top games
currently in
soft launch

Profile

Tom Farrell

Marketing director, Swrve
www.pocketgamer.biz/people/263/tom-farrell/
Articles
Last Updated: Jul 2nd, 2014

Articles featuring Tom Farrell

Articles featuring Tom Farrell

What's the correct order of Acquisition, Retention and Monetization for F2P games? CART AND HORSE Nov 11th, 2015

What's the correct order of Acquisition, Retention and Monetization for F2P games?

Monetizer Mavens shuffle the pack

  • User Acquisition
  • Monetisation
  • Mavens
  • Retention
  • Monetizer Mavens
The challenges and opportunities for Nintendo as it makes the great leap to mobile SWOT Mar 25th, 2015

The challenges and opportunities for Nintendo as it makes the great leap to mobile

The Monetization Mavens consider the u-turn

  • Monetisation
  • Mavens
  • Monetizer Mavens
  • Great Leap
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth MONETIZER MAVENS Oct 30th, 2014

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

Our Monetizer Mavens lead the fightback

  • F2P
  • Mavens
  • Monetizer Mavens
  • Ethics
The power and potential of card-collection mechanics for F2P mobile games MONETIZER MAVENS Sep 30th, 2014

The power and potential of card-collection mechanics for F2P mobile games

The Monetisation Maven ponder trumps and jokers

  • F2P
  • Mavens
  • Monetizer Mavens
  • CCGs1
  • Spellfall
  • Theorycrafting
  • CCG
  • Game Design
What is the key area of monetisation in which most F2P games underperform? MONETIZER MAVENS Jul 2nd, 2014

What is the key area of monetisation in which most F2P games underperform?

The Monetization Mavens debate low-hanging fruit

  • IAP
  • Monetisation
  • Monetizer Mavens
1
Facebook Icon Twitter Icon YouTube Icon LinkedIn Icon RSS Feed Icon

Get Pocket Gamer Biz in your inbox

Terms of Use and Privacy Policy.

Top Stories

News Features
Google veteran Tian Lim appointed Roblox’s vice president of product for the Creator Group News Jan 26th, 2023

Google veteran Tian Lim appointed Roblox’s vice president of product for the Creator Group

Data.ai reveal the global trends and tips you need for success in 2023 News Jan 26th, 2023

Data.ai reveal the global trends and tips you need for success in 2023

Metacore acquires discontinued Supercell game Everdale News Jan 26th, 2023

Metacore acquires discontinued Supercell game Everdale

Snowprint Studios hire ex-Miniclip talent as new CMO News Jan 26th, 2023

Snowprint Studios hire ex-Miniclip talent as new CMO

Why are people uninstalling games ahead of other apps? News Jan 26th, 2023

Why are people uninstalling games ahead of other apps?

How Crytek incorporates narrative into live events to drive engagement News Jan 26th, 2023

How Crytek incorporates narrative into live events to drive engagement

How to form a successful influencer marketing strategy in 2023 Feature Jan 25th, 2023

How to form a successful influencer marketing strategy in 2023

Mobile Games Industry Trends 2023: Revenue models Feature Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

Pocket Gamer Connects 2023. It's a wrap! Feature Jan 25th, 2023

Pocket Gamer Connects 2023. It's a wrap!

Meta reflects on the past and looks to the future Feature Jan 24th, 2023

Meta reflects on the past and looks to the future

Events

Our Events Industry Events All
May 16th - 17th 2023

Pocket Gamer Connects Seattle 2023

Seattle, USA

Jan 30th - Feb 5th 2023

Global Game Jam 2023

Online Event,

Feb 2nd - 3rd 2023

Hyper Games Conference Global Edition 2023

Online Event,

Feb 2nd - 5th 2023

Taipei Game Show 2023

Taipei City, Taiwan, Province Of China

Global Game Jam 2023 Jan 30th
Hyper Games Conference Global Edition 2023 Feb 2nd
Taipei Game Show 2023 Asia Feb 2nd
Yorkshire Games Festival 2023 Feb 4th
Baltic Dev Days 2023 Europe Feb 4th
Steam Next Fest 2023 Feb 6th
LEAP Tech Conference 2023 Middle East Feb 6th
WN Conference Belgrade 2023 Europe Feb 8th
See our full events listing

Games Industry Jobs

Tech Lead – Unity Game Development
Hamburg, Germany
Event Marketing Manager
Remote, UK
Chief Product Officer
Hamburg, Germany
Search our jobs board Add Job Ad

Popular Stories

Pocket Gamer Connects London is next week – meet the amazing sponsors and partners helping bring our biggest event yet to life! News Jan 20th, 2023

Pocket Gamer Connects London is next week – meet the amazing sponsors and partners helping bring our biggest event yet to life!

Playtika offers $737.5m to acquire Angry Birds developer Rovio News Jan 20th, 2023

Playtika offers $737.5m to acquire Angry Birds developer Rovio

New games co. Peerplay breaks cover at Pocket Gamer Connects London News Jan 23rd, 2023

New games co. Peerplay breaks cover at Pocket Gamer Connects London

Turkish studio Yamy receives investment from UP Venture Capital and $4m valuation News Jan 20th, 2023

Turkish studio Yamy receives investment from UP Venture Capital and $4m valuation

The latest and most interesting mobile games in soft launch. [UPDATE] Feature Jan 16th, 2023

The latest and most interesting mobile games in soft launch. [UPDATE]

Videos

Trailmix’s Philippa Layburn on Identifying Winning Creatives

Babil Games and the art of game localisation within the MENA region

See more videos on YouTube

PGBiz on Facebook

Sign Up

to get Pocket Gamer Biz in your inbox

Your sign up will be strictly used in accordance with our Terms of Use and Privacy Policy.

PGbiz Staff

  • Managing Editor Brian Baglow
  • Editor-in-Chief Dann Sullivan
  • Editor Khai Trung Le
  • Contributing Editor Jon Jordan
  • Staff Writer Aaron Astle
  •  
  • Recruitment Listings &
  • Business Development Lisa Bisset
  • CEO Chris James

About Us

  • About Us
  • Jobs Board
  • Advertising
  • Terms & Conditions
  • Privacy Policy

Steel Media Network

  • Pocket Gamer
  • PGbiz Middle East
  • Pocket Gamer France
  • AppSpy
  • 148Apps
  • Blockchain Gamer
  • PG Connects
  • PC Games Insider
  • The Virtual Report
  • Influencer Update
Steel Media Logo ©2023 Steel Media Ltd. All Rights Reserved View the mobile site