In the latest update to Booyah's location-based game come app MyTown on iPhone, the studio has added the ability to scan product barcodes for extra check-in points.
Using iPhone's camera, users scan each item's barcode to earn points and unlock exclusive in-game content.
Big brands for Booyah
"We first made the location check-in fun, now were making products fun," says Booyah CEO Keith Lee.
The firm is pitching this as a more direct way of linking up with brands.
While Foursquare has gone to great lengths to sign deals directly with products and services naturally also making the most of the press coverage that comes with it MyTown can now tie itself to specific names without having to link up officially.
"It adds a whole new layer on top of the MyTown experience," adds Lee.
"It's a holy grail for marketers and brands to have their target audience actually hold their products in their hands. Its as close as you will get before point of sale. Not to mention that a consumers product check-in history is invaluable data."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Jan 19th, 2012
Booyah looks to take location-based play in fresh direction with launch of Pet Town on iOS
Interview
Jan 19th, 2012
Developers need to avoid check-in friction when launching location-based games, reckons Booyah's Brian Cho
Top Stories
News
10 hours, 37 minutes ago
Roblox launches video ads, partnering with IAS to deliver transparent metrics
News
11 hours, 47 minutes ago
LinkedIn gets games as three puzzlers go live on the workplace social service
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |