Women in Games

Women in Games

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Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy Interview Nov 1st, 2023

Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy

The quest for successful user acquisition has undergone radical changes in recent times. Here Ayşe Betül Eser explains how to win hearts and minds while keeping costs down

Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset Interview Oct 17th, 2023

Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset

Janice Gao talks to PG.biz about the value of marketing, the need for strategy, sustaining growth and the challenges of forging a career in the rapidly evolving global games market

Candywriter’s Gabby Bradford Pigott on the value of partnerships Interview Sep 19th, 2023

Candywriter’s Gabby Bradford Pigott on the value of partnerships

Liftoff's series of inspirational women working in mobile games welcomes Candywriter's Gabby Bradford Pigott to talk about the value of partnerships

Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting Interview Aug 31st, 2023

Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting

From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming Interview Aug 10th, 2023

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming

Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences Interview Jul 19th, 2023

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more

Scrapping stereotypes in the metaverse with Dubit's Regine Weiner and Steph Whitley Interview Mar 10th, 2023

Scrapping stereotypes in the metaverse with Dubit's Regine Weiner and Steph Whitley

The face of gaming is changing and if the metaverse really is to take hold we need to work together to make it a great place for everyone

"What we used to think of as a gamer - a bored teenager with a console - is no longer correct" - Liat Barer of Odeeo Interview Mar 10th, 2023

"What we used to think of as a gamer - a bored teenager with a console - is no longer correct" - Liat Barer of Odeeo

We get the real state of play and showcase a world of talent around the changing face of games for International Women's Day

"This is not only a viable career path, but one of the most welcoming industries in the world" - Jacki Vause of Dimoso Interview Mar 9th, 2023

"This is not only a viable career path, but one of the most welcoming industries in the world" - Jacki Vause of Dimoso

We get the real state of play and showcase a world of talent around International Women's Day

"Having more women in the gaming industry brings diverse perspectives, experiences, and ideas" - Barbara Lee of Kinetix Interview Mar 9th, 2023

"Having more women in the gaming industry brings diverse perspectives, experiences, and ideas" - Barbara Lee of Kinetix

We get the real state of play and showcase a world of talent around International Women's Day 2023

"Women bring different leadership styles that benefit everyone, not only other women" - Agnė Vitkutė of G.Round Interview Mar 9th, 2023

"Women bring different leadership styles that benefit everyone, not only other women" - Agnė Vitkutė of G.Round

We get the real state of play and showcase a world of talent around International Women's Day 2023

"Games change people's lives. I've been amazed by their power to make this world a better place" - Iryna Afanasyeva of Sandsoft Games Interview Mar 9th, 2023

"Games change people's lives. I've been amazed by their power to make this world a better place" - Iryna Afanasyeva of Sandsoft Games

We get the real state of play and showcase a world of talent around International Women's Day 2023

International Women's Day 2023: Gender inclusivity within gaming and the rise of the female gamer Feature Mar 8th, 2023

International Women's Day 2023: Gender inclusivity within gaming and the rise of the female gamer

GameHouse's Emmi Kuusikko takes a gender-focused snapshot of games: Where they are, and where they need to be

International Women's Day 2023: Lisa Hau, CSO at Bidstack Interview Mar 8th, 2023

International Women's Day 2023: Lisa Hau, CSO at Bidstack

We get the real state of play and showcase a world of talent for International Women's Day

International Women's Day 2023: Harriet Hughes, CMO at Playstack Interview Mar 8th, 2023

International Women's Day 2023: Harriet Hughes, CMO at Playstack

We get the real state of play and showcase a world of talent for International Women's Day

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