It's especially likely the same term will be used to describe 2011 in a year's time, but comScore's review of last year comes to one firm, and ultimately undeniable, conclusion: 2010 was the year of the smartphone.
As such, news that smartphone adoption rates rose on both sides of the Atlantic is hardly surprising.
Viva EspanaOn this particular score, Europe continues to lead the US, with Spain coming out on top 38 percent of all mobile consumers in the country owning smartphones.
The UK isn't far behind, however, up from 2009's 22.3 percent share to 33.6 percent in 2010.
Smartphones' share of the pie in the US also up over 10 percentage points to 27 percent.
Symbian on the slideThe platforms of choice differ from one region to the next, however.
While comScore claims BlackBerry is the biggest OS in the US an assessment some of its rivals now differ with Symbian remains king in Europe, with almost half of the market.
Its share fell by more than 15 percent across the course of 2010, however, while both Apple and Google strengthened their relative positions.
iOS is now the second largest smartphone OS in Europe, taking 20 percent of the market exactly.
With Nokia scaling back its support for Symbian as the Finnish firm moves forward - adopting Windows Phone 7 in the west almost wholesale - just who occupies the space left behind over the course of the next 10 months could be one of the key battlegrounds in 2011.
Ganging up on Google
More interesting from Apple's perspective, however, is the fact that iPhone 4 and iPhone 3GS were the two top selling smartphones in both the US and Europe in 2010.
That's despite there being 68 Android handsets in all on the market, in the US at least.
Interesting, but not exactly shocking. Naturally, iPhone sales were concentrated on just these two devices in 2010, making it far easier for Apple to top the charts.
Of the Android line up, Motorola's Droid was the top selling device in the US, the launch of Samsung's Galaxy S presumably coming too late in the day to hit the top five.
You can download comScore's review of the year in full from the firm's website.
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
11 hours, 22 minutes ago
EU ruling gives Apple six months to bring iPadOS into line with DMA demands
News
Apr 29th, 2024
Supercell CEO Ilkka Paananen joins LEGO’s board of directors days after Squad Busters’ soft launch
Feature
Apr 29th, 2024
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
Apr 29th, 2024
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024