As such, news that smartphone adoption rates rose on both sides of the Atlantic is hardly surprising.
Viva EspanaOn this particular score, Europe continues to lead the US, with Spain coming out on top 38 percent of all mobile consumers in the country owning smartphones.
The UK isn't far behind, however, up from 2009's 22.3 percent share to 33.6 percent in 2010.
Smartphones' share of the pie in the US also up over 10 percentage points to 27 percent.
Symbian on the slideThe platforms of choice differ from one region to the next, however.
While comScore claims BlackBerry is the biggest OS in the US an assessment some of its rivals now differ with Symbian remains king in Europe, with almost half of the market.
Its share fell by more than 15 percent across the course of 2010, however, while both Apple and Google strengthened their relative positions.
iOS is now the second largest smartphone OS in Europe, taking 20 percent of the market exactly.
With Nokia scaling back its support for Symbian as the Finnish firm moves forward - adopting Windows Phone 7 in the west almost wholesale - just who occupies the space left behind over the course of the next 10 months could be one of the key battlegrounds in 2011.
Ganging up on Google
More interesting from Apple's perspective, however, is the fact that iPhone 4 and iPhone 3GS were the two top selling smartphones in both the US and Europe in 2010.
That's despite there being 68 Android handsets in all on the market, in the US at least.
Interesting, but not exactly shocking. Naturally, iPhone sales were concentrated on just these two devices in 2010, making it far easier for Apple to top the charts.
Of the Android line up, Motorola's Droid was the top selling device in the US, the launch of Samsung's Galaxy S presumably coming too late in the day to hit the top five.
You can download comScore's review of the year in full from the firm's website.
