Social gamers are becoming more comfortable with their surroundings, but that doesn't necessarily mean they spend more in play.
That's the finding of the latest monthly report delivered by SuperData, which claims the average paying social gamer in the US spent $37.59 in April.
That's down $8 from the $45.58 each one on average parted with at the same point in 2011.
Up and down
Despite this decline, however, overall conversion rates into paying players have risen, with 2.5 percent spending in game.
That's up from 1.4 percent a year previously.
"Mid-core social games are clearly driving the current momentum," said VP of research Janelle Benjamin.
"This emerging genre represents a different gaming demographic that spends substantially more."
A place to play
SuperData also notes a switch in the types of social games players are willing to spend in.
Farming games are on the decline, the firm reports, while strategy and combat games yield more than three times as much from paying users.
Region by region, the firm predicts North America will generate $1.8 billion in 2012, ahead of Europe on $1.4 billion.
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |