In this week’s column, we’re looking at its latest regional report, entitled ‘Winning the attention war: consumers in nine major markets now spend more than four hours a day in apps’.
Considering the specific data around mobile games, the report - which compares downloads in Q1 2021 to Q4 2020 - highlights the breakout power of Zynga’s High Heels.
The hypercasual game from recently-acquired Turkish studio Rollic has been heavily marketed on TikTok, becoming something of a meme itself on the video sharing platform.
It’s also demonstrated global appeal, being the #1 most downloaded game in the US and UK, #3 in China, #6 in Russia and #7 in Germany.
The other two notable breakout hyper-casual games in the quarter were DOP 2: Delete One Part and Phone Case DIY.
Indeed, despite this report covering the entire three month Q1 period and On the Run only being available for a week of this, it still managed to hit the #1 position in Germany, #2 in the US, #3 in the UK and #9 in France.
To find out more about the most popular apps and games of Q1 2021 check out App Annie’s Q1 2021 Market Index: Top Apps & Games Rankings report.