Similarly to the EMEA region, January saw the highest volume of installs in both 2021 and 2022. In 2021, Install rates during the month were 28 percent higher than the yearly average, while in 2022 install rates were 15 percent higher than the H1 average.
From 2020 to the end of H1 2022, hypercasual games saw the majority of fresh installs, at 40 percent. This was followed by puzzle games at 10 percent, and sports titles at 11 percent.
Music games saw the highest year-on-year growth in terms of installs in H1 2022, at 63 percent. Arcade (20 percent), educational (19 percent), board (14 percent) and card games (11 percent) also saw significant year-on-year increases in install rates.
As with installs, January was the best month of the year for sessions in both 2021 (9 percent above the yearly average) and 2022 (14 percent above the H1 average). Puzzle titles saw the largest proportion of sessions at 16 percent. This was followed by word and hypercasual titles, at 11 percent each, and sports games at 10 percent.
Music games saw the largest year-on-year increase in game sessions, at 44 percent. Arcade titles (28 percent), educational games (21 percent), hypercasual games (17 percent) and sports titles (10 percent) also saw significant growth in terms of sessions.
Although the average session length has fallen, several subverticals saw a year-on-year increase in the average session time. Strategy titles saw the largest increase in average session length, rising from 29.35 to 32.7 minutes – an increase of 3.35 minutes. This was followed by hypercasual games, which rose 1.83 minutes to 13.16 minutes.