PG.biz MasterClass: How To Raise Investor Money For Your Game Studio (Online)
Dec 2nd 2020

PG.biz MasterClass: How To Raise Investor Money For Your Game Studio (Online)

Online Event

Date & Times: Wednesday, December 2nd 2020
9am to 12pm
Location: Online Event
Expected Size: 50 - 100
Ticket Cost: 180 GBP
Target Audience: Developers, Indie Developers
Event Type: Online Event
Featured Platforms: iOS, Android, Console, Handheld Console, Virtual Reality, Augmented Reality, PC, Steam, Blockchain, VR

The PocketGamer.biz MasterClasses include online webinar lessons and workshop sessions conducted by video.

PocketGamer.biz is well known for its conferences and round-tables, but the short nature of these sessions means they only scratch the surface of important subjects. For real in-depth learning, we have worked with industry experts to create the MasterClasses. They are professional half-day activities featuring tutorials and breakout groups, all accessed from your home office.

There are four sessions running in December 2020 (see below), and this session is: How to raise investor money for your game studio - with Joakim Achren


Attracting investors to invest in your game is challenging. You don't know which investor to talk to, how to approach them, what they are looking for, and how you could improve your situation to be more attractive for investors.

In this Masterclass, we'll address all of these issues and more. You get a glimpse into some investment cases which were not attractive to investors early on. As the studio progressed, it started attracting an abundance of interest from investors wanting to invest in the studio.

About the host
Joakim Achren, and I'm a gaming entrepreneur from Helsinki, Finland. I started my first video games company in 2005, ran it for six years before it failed. Then I went to work at Supercell before founding my second company, Next Games, in 2013.In 2019 I left Next Games to start Elite Game Developer, with the mission of helping gaming founders build successful gaming companies.Where can you find me? I spend lots of time on Twitter. I sometimes say that "I think in Tweets." It's been the best place to grow a community, learn new things, and talk to people. Besides my weekly blog articles, every Monday, I publish a new podcast episode.On Fridays, I send out the "EGD News," a weekly newsletter to bring you the content that sharpens your knowledge of the gaming industry and enables readers to have my perspective on what is happening with gaming startups and funding and M&A.

We will focus on three core areas of design:

The Masterclass will focus on three subject areas:

1) The Investors. What kind of investors are out there, and what are they looking for? Some are looking for significant billion-dollar outcomes where as others are more specialized, invest their own money, and are more hands-on when it comes to getting games to the market. When we cover this area, you will learn the right way to approach these different kinds of investors.

2) The Pitch. How to elevate your offering to investors? Your team, product, and what you accomplished so far might not be attractive for an investor. In this section of the Masterclass, we'll discuss ways to improve your odds at landing an investment from investors and how you communicate these to the investor.

3) Deals, terms, negotiations. In this section of the Masterclass, we will cover the following: What are all the funding instruments out there, what the terms for investment would look like, and we'll go through several real-life examples of how fundraising has happened in gaming.

In this class attendees will be able to learn:

What investors are looking for
Get an understanding of what the next steps are to pitch your company to investors
How the investment terms work and what is fair and not fair for either party
Format of teaching
This will be a highly interactive session using Zoom and Miro as tools to support the participants working together to see how the theory can be applied.

For each subtopic we will have the following format:

20 mins lecture

20 mins group activity

20 mins Feedback/Review

60 mins x 3 = three hours total

There will be audience participation encouraged throughout the MasterClass.

Target audience
This Masterclass is tailored for gaming studios, from gaming startups of dozens of people to one-person game development entrepreneurs.

Other sessions & attendee offers
There are three other sessions available in August 2020. Each MasterClass requires a separate ticket, although multiple bookings are encouraged and come with a discount:

Tuesday, December 1st (2pm-5pm)

Game Design: How to Benchmark, Create and Validate Fun, with Javier Barnes

Wednesday, December 2nd (2pm-5pm)

Game Monetisation Design: Building Value into Your Game, with Oscar Clark

Individual multi-buy discount: book for three & get fourth free (so, book for all four MasterClasses and get one of them free).

Corporate discount: a group of six or more from one company can get 30% off if booked together.

To take advantage of multi-buy or group discounts, please email sally.kevan@steelmedia.co.uk to discuss your bespoke package.


More Information

Find out more information on PG.biz MasterClass: How To Raise Investor Money For Your Game Studio (Online)

See an event missing? Let us know