Event

MasterClass: Understanding The Market Through External Data & Tools (Online)
Mar 9th 2021

MasterClass: Understanding The Market Through External Data & Tools (Online)

Online Event

Date & Times: Tuesday, March 9th 2021
10am to 1pm
Location: Online Event
Expected Size: Up to 100
Ticket Cost: 180 GBP
Target Audience: Ad Companies, C-Level, Creatives, Developers, Indie Developers, Marketing, Media, Publishers, Technical teams, Tool Providers
Event Type: Online Event
Featured Platforms: Android, Augmented Reality, Blockchain, Console, Handheld Console, iOS, PC, Steam, Virtual Reality, Wearables

PocketGamer.biz is well known for its conferences and round-tables, but the short nature of these sessions means they only scratch the surface of important subjects. For real in-depth learning, we have worked with industry experts to create the MasterClasses. They are professional half-day activities featuring tutorials and breakout groups, all accessed from your home office.

There are five sessions running in March 2021 (see below), and this session is:

“Understanding The Market Through External Data & Tools” with Max Samorukov, founder and CEO of AppMagic

OVERVIEW

The modern mobile games development ecosystem is full of tools designed to help developers be more aware, prepared and efficient. In this MasterClass we’ll overview the whole development lifecycle, from refining the idea and monetisation mechanics, through to launching and scaling your hit, and discuss in each case what tools and methods of app market research are here to help you maximize your chances to succeed and how to get the best from them.

About the host
Formerly a programmer, Max Samorukov has been working in the games industry for 12 years. Currently he is a Chief Products Officer at Crazy Panda, and Founder/CEO at AppMagic. Max specializes in product strategies, analytics and marketing.

Content
The workshop will break into two elements, an initial theory segment outlining key questions, tools and techniques in the areas of ‘refining the game idea’, ‘testing hypotheses of various parts of your game’ and ultimately scaling the game through ASO and UA. In each case there’ll be presentations of 20-25 minutes on each subject and a chance to clarify details in Q&A. We’ll then move into the practical interactive section of applying these ideologies using tools into specific game ideas with more hands-on feedback and review.

This master class will be broken into theory and practical sections...

In the theory section we will explore the following:

Working on the idea of your future game (25 mins)

Define what genres you are good at
Plan the costs and terms of the development, consider reuse of code and art
Tools for mobile app market research, to understanding the size and dynamics of the target market
Checking hypothesizes (25 mins)

Using Advertising Intel tools: how it works, what to look for.
How to use Prototypes and Key Performance Indicators (KPIs) to understand what works.
Benchmarking against creatives of your successful competitors.
Scaling (25 Mins)

How to gauge Return on Investment (exploring limited geos, burnrate, creatives burnout-pace. etc)
Funding UA Testing - UA Loans vs working with a publisher
Understanding Organic growth (ASO optimization, Review & Sentiment Analysis, creatives)
Monitoring competitors, market factors and LiveOps
In the practical section you will get to work hands on:

Working on the idea of your future game

Participants will be broken into teams to come up with a game concept and apply the theory they have learned to identify and analyse the target market segment and share their insights with the other teams. All participants will receive a promo code for AppMagic in order to have access to real-world data.

Checking hypothesizes

How to properly set up user acquisition campaigns to get reliable results and clear takeaways.

Scaling

We can do whatever the audience wants to do: assembling a semantic core, investigating best-performing creatives, doing app updates intelligence.

Format of teaching
This will be a highly interactive session with a total length of 3 hours.

We’ll use Zoom as our primary platform for the video segment and AppMagic (free code provided) for the practical work.

While questions will be allowed at any point during the class, at the end we will run a Q&A session to discuss any topics that the attendants see fit.

Target audience
Any level of seniority from the disciplines of Development, Design, Product, Live Ops Business Intelligence, Production etc. This workshop is designed to help grow awareness of the tools and types of data that can enhance the entire game-making and monetisation process, from refining the initial concept to refining your marketing at launch and beyond and ultimately scaling the users and revenues from your game.

Other sessions & attendee offers
There are four other sessions available in March 2021. Each MasterClass requires a separate ticket, although multiple bookings are encouraged and come with a discount:

Tuesday, March 9th (2pm-5pm)

Using Data in Game Design, with Brett Bauer

Wednesday, March 10th (10am-1pm)

How (and When) To Save a Failed Game, with Oscar Clark

Wednesday, March 10th (2pm-5pm)

Game Economy Design, with Nick Murray

Thursday, March 11th (2pm - 5pm)

Game User Experience: Making your games more fun and profitable, with Jason Schklar

Individual multi-buy discount: book for three & get fourth free (so, book for all four MasterClasses and get one of them free).

Corporate discount: a group of six or more from one company can get 30% off if booked together.

To take advantage of multi-buy or group discounts, please email sally.kevan@steelmedia.co.uk to discuss your bespoke package.

 

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