HyprMX, a leading all-brand ad network, teamed up with PocketGamer.biz to sit down for one-on-one interviews with the industry’s top professionals at Pocket Gamer Connects London in 2020.
Guests shared insights on ad monetisation, user segmentation, hyper- and hybrid-casual games and publishing, in-app bidding, and more.
The stellar lineup includes industry pros from 15 companies including SYBO, Avid.ly, and Kolibri. Some of the topics covered include:
Qualities publishers are looking for in their next title
The future of in-app bidding
SDK component integration
Challenges in the game industry and how to solve them
Leveraging and marketing successful mobile IPs
Mobile as an e-sport platform
2020 monetization trends
Tips for working with major studios
Cross-platform play and more
Please click on the link below for a slideshow of video clips.
Andrew French, Chief Operating Officer at Coda Platform, on publisher involvement and SDK component integration.
2
HyprMX HyprChats: Avid.ly
Melinda Kang, Strategic Partnerships and Business Development Lead at Avid.ly, on title publishing in different markets and the distinction between light and traditional publishing.
3
HyprMX HyprChats: Turborilla
Mattias Wiking, CEO of Turborilla, on how to balance skill-based gameplay with game monetization.
4
HyprMX HyprChats: Kabam
Johan Eile, General Manager at Kabam Montreal, on the current landscape of AAA gaming and which mobile games have his attention.
5
HyprMX HyprChats: Homa Games
Jon Hook, CRO of Homa Games—the studio behind the #1 hit game Balls vs Lasers—on the company's extended growth in the hyper-casual space and working in the mobile gaming industry.
6
HyprMX HyprChats: Wooga
Jan Pollack, Senior Ad Monetization Manager at Wooga, on transitioning from service provider to game studio and what games he's playing right now.
7
HyprMX HyprChats: Uken Games
Conrad McGee-Stocks, Director of Growth at Uken Games, on the differences between working with licensed and original IP, and some of the 2020 trends he's seeing this year.
8
HyprMX HyprChats: SYBO Games
Farhan Haq, Head of Performance Marketing and Mobile at SYBO, on their success with Subway Surfers and striking a balance between IAPs and ad revenue.
9
HyprMX HyprChats: GameBiz Consulting
Bozo Janković, Business Development Manager at GameBiz Consulting, on working with studios and how to push for a more transparent market.
10
HyprMx HyprChats: Kwalee
Anthony Pascale, Acquisition and Monetization Executive Lead at Kwalee, on hyper-casual overcrowding and 2020 monetization trends.
11
HyprMX HyprChats: DECA Games
Stephen Lee, Head of Business Development at Deca Games, on strategies for working with older game titles and engaging the most passionate fanbases.
12
HyprMX HyprChats: Fingersoft
Sami Saari, Marketing Director at Fingersoft, on the future of in-app bidding and the power of organic downloads.
13
HyprMX HyprChats: Lockwood Publishing
Oliver Kern, CCO at Lockwood Publishing, on how to succeed with native advertising and the importance of keeping games relevant.
14
HyprMX HyprChats: Kolibri Games
Nate Barker, Director of Business Development for Kolibri Games, on the differences between monetization in hyper-casual gaming and idle gaming.
15
HyprMX HyprChats: Freeverse
Alun Evans, CEO at Freeverse, on how to create value with your in-game currency and why peer-to-peer markets are popping up in mobile gaming.
PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.
