Dispelling the notion that mobile social game networks only appeal to casual gamers, Ubisoft has claimed its Assassin's Creed release for GREE's global platform will be a "hardcore" affair.
Speaking to Pocket Gamer deputy editor Will Wilson at E3, producer Andreane Meunier said GREE's newly launched platform is the perfect base for Ubisoft to deliver an experience true to the franchise's ideals.
No social slacker
"We recognise that they have a great platform, and now that they've announced the global release of the platform, theyre the ideal partner," Meunier said of GREE.
"So we're working together to make a unique experience on mobile thats not going to be just 'casual', but that can also be related to more 'hardcore' brands."
Meunier noted that Assassin's Creed Utopia will naturally feature "a lot of social elements" because "that's one of the things GREE does very well."
"We're happy to work with them because of their expertise and were bringing in our narrative expertise, artistic direction, and overall creative look at the story," Meunier continued.
"We have a great partnership with them. There is a huge time difference - 12 hours between Montreal and their offices - but weve worked very closely with them."
Staying true
Meunier said Ubisoft was conscious fans would be expected a game that's worthy of the franchise, adding the publisher will devlier a "true Assassin's Creed experience, to make sure the fans and those that know and love the brand really recognise the Assassins Creed touch."
"That's what both GREE and Ubisoft want to work at is making sure that the product is fully integrated and is true to the values of the brand," Meunier concluded.
Assassin's Creed Utopia is just one of a number of western-focused titles heading to GREE's platform, as the Japanese social giant looks to make a major splash out of its previous Asian confines.
Interview
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
56 minutes ago
Supercell CEO Ilkka Paananen joins LEGO’s board of directors days after Squad Busters’ soft launch
News
2 hours, 14 minutes ago
A Thinking Ape lays off staff across game design, software engineering, art teams and more
Feature
1 hour, 23 minutes ago
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
5 hours, 33 minutes ago
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024