Interview

Short Cuts: Author Will Luton on why F2P games are harder to design and make money from

Needs more thoughtful design and a great game

Short Cuts: Author Will Luton on why F2P games are harder to design and make money from
By , Contributing Editor
At the Develop in Brighton 2013 conference, we caught up with Will Luton.

The game designer turned consultant and author has just launched his book Free2Play: Making Money From Games You Give Away (Amazon link UK / US).

It provided a good opportunity to talk about how he sees the business model developing.

"Free-to-play will become the dominant model but the rivalry between free-to-play and paid is ridiculous," Luton comments.

"They are two business models and they both have advantages and disadvantages.

"It's harder to make money from it [F2P]... There's much more thought that needs to be put to a product which is free-to-play."


Jon Jordan
Jon Jordan
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.