After recently opening offices in Tokyo, Japan and the US, online and mobile game advertising and monetisation platform SponsorPay is looking to strengthen in Europe, by setting up a Turkish branch in Istanbul.

SponsorPay highlights the size of the Turkish online community a a key factor in its decision to open the office, having been active in the region for three years.

Turkey represents the fourth largest Facebook userbase in the world.

Turkish delight

It's not only Facebook which SponsorPay is looking at, though, as other popular social networks include Mynet, which boasts one million daily active users, and Joygame, representing almost half a million.

Furthermore, a European Interactive Advertising Association study shows that the Turkish population forms a booming mobile industry. 20 percent of users access the internet via mobile devices, compared to the continental average of 14 percent.

"As the burgeoning gaming, mobile and online marketing industries in Turkey converge, we see tremendous potential for advertisers – especially in the branding and engagement domain," said SponsorPay CEO and co-founder Andreas  Bodczek.

Sustainability

At the Webrazzi Summit internet conference, held in Istanbul last week, SponsorPay's local team leader Afsin Avci outlined two important elements to consider in Turkey.

"Sustainability and quality are the most important factors in the Turkish market. That's why our presence here has been getting progressively stronger," he said.

Earlier in the year the Germany-based SponsorPay gained The company raised $5 million from Nokia Growth Partners and its existing investors.

[source: SponsorPay]