When it comes to amassing developer support, anything social platforms such as GREE can do to make their life easier is likely to bring more of them on board.

Linking up with cloud computing specialist RightScale, therefore, seems like a logical carrot on a stick to proffer studios, with the partnerships enabling GREE developers to tap into the company's multi-cloud management system.

High flyers

In short, studios employing GREE's social tools will now also be able to host their servers on a cloud vendor of their choice, all through RightScale's management platform.

The set up will also allow developers to manage providers from outside territories, allowing them to expand into foreign markets with ease.

For instance, Japanese developers will be able to leverage RightScale's partnership with Yahoo! Japan subsidiary IDC Frontier to make use of its local cloud service.

"The rise of smartphone adoption and an increase in developers who use cloud services worldwide made RightScale and GREE's partnership increasingly necessary, to adapt to the ever-changing mobile social gaming market," said GREE in a statement.

"GREE will continue to provide the leading mobile social gaming ecosystem for users around the world, by creating high-quality content in collaboration with established global partners."

RightScale has confirmed it was also offer support services at no cost to GREE’s development partners.