GREE begins assault on western gamers with new 'Come Play' promo site

It all starts now

GREE begins assault on western gamers with new 'Come Play' promo site
Much hyped behind the scenes, GREE has now begun its assault on gamers, launching its first global website aimed at courting consumers in the west.

The site – dubbed 'Come Play GREE' – features a video that brands the platform the largest mobile social gaming network on on the planet, showcasing some of its big hitters, such as Assassin's Creed and Crime City.

Its launch is part of GREE's move to make a mark on the social gaming market in the west, having used E3 in Los Angeles to showcase six new games.

Ready to launch?

The site's debut also comes days after the firm acquired Korean Studio Paprika Lab to bolster the platform's library.

More noise has been made about its exploits in the west, however, with important partnerships having been signed in recent months with the likes of 2K Games, Ubisoft and Gameloft to bring content to the social network.

GREE also set up its first studio in the US to deliver exclusive releases, such as iOS title Zombie Jombie.

GREE officially launched in beta form on both iOS and Android at the end of May, though now appears to be on both marketplaces for good, with version 2.0.1 having hit the App Store on 1 June.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.