It's all go for value-exchange advertising platform SponsorPay.
According to the company, mobile revenues in May 2013 were up 308 percent year-on-year.
Perhaps more significantly, this marked the first time the technology, which supports Facebook, web, iOS and Android, has seen the majority of its revenue coming from mobile devices.
The background to this is the more than 40 million installs the company has delivered to clients such as GREE, DeNA and Groupon over the past 12 months.
Indeed, it says it can now deliver a 24 hour burst of 300,000 installs.
Doing it best
SponsorPay also pointed to the impact of its new Mediation Platform, which launched in March.
It claims that its yield optimisation smarts have driven up eCPMs for clients such as Droidhen, Animoca, Alawar, Nordeus and Tagged.
"We're committed to help resolve some of the key monetisation and user acquisition challenges facing the industry today," said CRO Janis Zech.
"Our mission is to drive value in the mobile app ecosystem, and enable developers to focus their energy and passion on creating great apps."
Firm handshakes
Keeping the momentum going, the company has announced two new hires.
Benjamin Chen - previously GREE, DeNA and Playdom - joins the San Francisco office as SVP of business development and developer relations, while Maroje Guertl takes up the reins of VP, finance and strategy at SponsorPay's Berlin headquarters.
And further bulking up the company's US presence, CEO Andreas Bodczek is relocating to the Bay Area in July.
"We're excited about this tectonic shift to mobile and have been investing heavily in building out our next generation advertising platform," he said.
"It is an exciting time to join SponsorPay and my pleasure to welcome our newest executives."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
7 hours, 58 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
10 hours, 49 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
News
11 hours, 34 minutes ago
Squad Busters has 20 million pre registrations with 30 million in its sights
News
11 hours, 56 minutes ago
Carry1st's African Cup to feature Call of Duty: Mobile tournament with $15,000 prize pool
News
7 hours, 58 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
10 hours, 10 minutes ago
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
News
10 hours, 49 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |