Social gaming platform gamesGRABR has announced it is seeking $600,000 (£400,000) to build on existing investments as it looks to enter its “critical next phase of growth”.
The firm, which bills itself as the Pinterest of games, raised more than $240,000 at the end of 2013, and already boasts upwards of 70,000 unique users per month, with almost half returning month-on-month.
The original crowdfunding campaign resulted in all 178 investors picking up an equity share in parent company TeePee Games, totaling around 8 percent.
CEO Tony Pearce says the company is looking to attract individual investors and it's also launched another crowdfunding campaign on the Crowdcube website to raise $400,000 of its target.
“Crowdfunding works well for us, the gaming community and the very nature of gamesGRABR relies on peer to peer recommendations and that in turn gives us exposure to potential new shareholders who love gamesGRABR,” said Pearce of the move.
“With this new funding round we can revisit those who have already invested, plus reach those who perhaps missed out, show them our achievements to date and the value in reinvesting in this exciting and critical scaling up of our growth.”
The firm claims successful affiliate deals have already been signed with Apple, Amazon and Game, while e-commerce service via partnerships with Sony, Codemasters, Warner Brothers and Capcom amongst others enabling it to offer games, special offers and discounts direct to users are also in place.
You can find out more about the campaign via Crowdcube.